Corporate valuation: Laurent Perrier analysis
Étude de cas - 14 pages - Stratégie
Laurent Perrier is a French company that specializes in champagne, a luxury product. Laurent Perrier manages both the production and the distribution of its champagnes and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is an...
Daimler Chrysler: Lessons in post-merger integration
Étude de cas - 21 pages - Stratégie
Professor Herbert Paul and student Myriam Tamim prepared this case, solely to provide material for class discussion. The authors do not intend to illustrate either the effective or ineffective handling of a management situation. The case was compiled from public sources. Abstract: The merger of...
Facebook: gain or pain?
Étude de cas - 5 pages - Stratégie
Facebook is a social networking website that aims to connect millions of users around the world. Users create profiles in which they include personal interests, pictures, movies etc. This information links the users to others who have posted similar information. In addition, there is an option to...
Analysis of an oligopoly phone industry in South Africa
Étude de cas - 9 pages - Stratégie
With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the “SA Mobile Market” statistical handbook, the South African...
La compagnie japonaise "All Nippon Airlines"
Étude de cas - 15 pages - Stratégie
L'industrie du transport aérien dans sa globalité doit faire face aujourd'hui à un certain nombre de problèmes graves : l'attaque du 11 septembre 2001, la crise iraquienne, et plus récemment le SRAS (syndrome respiratoire aigu sévère)… Globalement, la plupart des compagnies n'ont pas réalisé...
Case study: Woolworths turnaround strategy 2007
Étude de cas - 11 pages - Stratégie
Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...
Business performance improvement: The Zara process
Étude de cas - 8 pages - Stratégie
Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which 91 are in France. In 2005, its turnover was 6 741...
The impact of the lack of oil on the activity of the Promens company
Étude de cas - 12 pages - Stratégie
As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the...
Internationalisierung: das Beispiel von Starbucks
Étude de cas - 13 pages - Stratégie
Das erste Starbucks Coffee House wurde 1971 in Seattle von drei Geschäftspartnern eröffnet. Der Name Starbucks stammt aus Herman Melvilles Roman Moby Dick, einem klassischen amerikanischen Roman, weil Kaffee aus vielen verschiedenen Regionen exportiert wurde. Im Jahre 1982 kommt Howard Schultz zu...
Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process
Étude de cas - 7 pages - Stratégie
Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer Consulting 2001, 2003). The insufficiency of the...
Lenovo case study
Étude de cas - 4 pages - Stratégie
IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...
How Air France could be differentiated from low-cost carriers?
Étude de cas - 8 pages - Stratégie
The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...
International business strategy spectrum brands - Case study
Étude de cas - 23 pages - Stratégie
In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of Spectrum...
Electronic business system: Tabou case study
Étude de cas - 45 pages - Stratégie
Electronic business system; the Tabou case study: TABOU is a newly created company and operates a mail order business which launches a new on-line service. This company offers to women the possibility of buying several ranges of famous brands underwear or to customize their underwear themselves....
Les alliances stratégiques : Une autre voie vers la croissance Le Cas d'IBM
Étude de cas - 11 pages - Stratégie
Gagner des parts de marché, exporter, innover : autant de possibilités offertes par les alliances stratégiques. Mais peut-on prédire le succès ou l'échec d'une alliance? Après avoir présenté et illustré les alliances stratégiques, nous nous attarderons sur le cas précis d'IBM, entreprise à...
Corporate development Mergers
Étude de cas - 16 pages - Stratégie
Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...
Strategy of SUEZ : case study
Étude de cas - 55 pages - Stratégie
Through the case study of Suez Group, we are willing to develop diverse concepts composing the definition of the strategy. Firstly, this company has mainly caught our attention by the unconditional reputation that it has built up over the years. Knowing that the Suez Group offers sustainable and...
E -Business Model -La Redoute
Étude de cas - 11 pages - Stratégie
With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La...
British Airways - case study
Étude de cas - 29 pages - Stratégie
In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...
International Business Strategy - Acer, Inc.: Taiwan's rampaging dragon
Étude de cas - 8 pages - Stratégie
Acer was set up in 1976 under the company name Multitech, by Stan Shih, in Taiwan. This family entrepreneurial start up has grown rapidly based on a distinctive culture to become an international global brand competitor. For thirty years, the firm has met many challenges to face in the highly...
"Identify and evaluate the different hypotheses which have been put forward to explain Japan's post war success in the international business arena"
Étude de cas - 21 pages - Stratégie
The Japan is currently the 2nd largest economy in the world, next to the United States. To achieve this position, the country has progressively enhanced its business environment to become internationally successful. Japan is an archipelago of 4 main islands, with a homogeneous population of 121...
Marketing plan of Microsoft Windows Vista in the United States
Étude de cas - 9 pages - Stratégie
The business idea of IKEA is to offer a wide range of home furnishing with good design and utilities at prices at a lower price so that a maximum number of people will be able to afford them. This sentence sums up the Ikea spirit and this document will present some of the strategies undertaken by...
Threats and opportunities for public relations in online communities
Étude de cas - 4 pages - Stratégie
"Apple Reinvents the Phone? - Apple published on its website on January 9th 2007, when Steve Jobs, the company's CEO, was presenting his brand new product to the world, at the MacWorld conference in San Francisco, USA. The event resulted in massive media coverage and newspapers described the...
Strategy of SAP
Étude de cas - 18 pages - Stratégie
Today, SAP is the global market leader in collaborative, inter-enterprise business solutions. The company now employs more than 34,000 people. But its leadership is threatened by Oracle's transformation from a database company to a business applications vendor. Over the course of three...
Culture and cultural diversities impact on business in India
Étude de cas - 17 pages - Stratégie
Culture is defined as a system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and are transmitted from generation to generation through learning. This document focuses on the impact of culture and...
H&M in Japan
Étude de cas - 24 pages - Stratégie
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
Apple business success analysis
Étude de cas - 13 pages - Stratégie
In this world full of technology and computing, largely dominated by Microsoft, Apple arrived to gain market shares after years of representing 7% of the worldwide computer sales but also 72% of worldwide MP3 players sales. Since 1976, Apple has diversified its products and imposed its brand as...
Carrefour in Bulgaria
Étude de cas - 12 pages - Stratégie
Carrefour is an international supermarket group headquartered in France with a global network of supermarkets. It is the second largest retail group in the world in terms of revenue and sales figures. Carrefour operates mainly in the European Union, Brazil and Argentina, but also has shops in...
Strategic management, development strategies and analysis of Quicksilver
Étude de cas - 25 pages - Stratégie
This document is an analysis of the strategic management, development strategies and analysis of the company Quicksilver. The aim of our assignment is to study the current situation of Quiksilver and build strategic plans for the company's growth in future. As we see in our analysis,...
An analysis of internationalization strategies of French companies in Eastern Europe: the case of Ineo Polska
Étude de cas - 33 pages - Stratégie
Since the collapse of the Soviet Union in 1991 rapid changes have occurred in Central and Eastern European countries. Their economic development has literally boomed and they rapidly fulfil the requirements of the Copenhagen Criteria to be a member of the European Union. In 2004, most of them...
