Seeff Properties: Marketing and strategy analysis
Étude de cas - 29 pages - Stratégie
Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the youngest son, Samuel Steeff is the chairman and the...
ElBulli case: Recommended strategy for ElBulli over the next five years
Étude de cas - 6 pages - Stratégie
According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....
Marketing strategy: Case study of Easy Mobile
Étude de cas - 13 pages - Stratégie
Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...
Corporate governance and business ethics: Air France-KLM
Étude de cas - 7 pages - Stratégie
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...
Corporate development
Étude de cas - 8 pages - Stratégie
Corporate or organizational development is process which allows a company or an organization to develop its internal capacity in order to be as efficient as possible. Long term or short terms (missions) are possible. We do have to understand that there is a definite relation between the...
Strategy of the Japanese airline ANA
Étude de cas - 10 pages - Stratégie
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
How introducing a new service in a company, respecting its marketing strategy? The case of Aigle
Étude de cas - 8 pages - Stratégie
This is a new partnership of Aigle with Atalante tour operator which proposes specific trip to mountains or the sea. The goal is to propose discounts at customers who make trips. By buying in the shop, customers will gain points which will be converted to discounts for the trips. Indeed, these...
Les bonbons Haribo
Étude de cas - 8 pages - Stratégie
Document: Les bonbons Haribo, étude de marché Extrait: Leader sur le marché français de la confiserie de sucre, devant les géants Nestlé et Philip Morris, la firme allemande Haribo est une véritable institution. Pionnier du secteur, Hans Riegel crée, en 1920, son entreprise « Haribo » en...
Nintendo Wii: Entering a new industry of simulation
Étude de cas - 18 pages - Stratégie
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Strategic marketing assignment: Nespresso
Étude de cas - 15 pages - Stratégie
Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good: coffee. Therefore, we ask ourselves several...
Credit Agricole
Étude de cas - 10 pages - Stratégie
You are a consultant who has been approached to review and offer a strategic plan to allow 'Credit Agricole' to merge its computer systems in each branch, so that they are all integrated. At the end of the 19th century, the bank was a small company which began with the creation of local...
Apple computer 2006
Étude de cas - 9 pages - Stratégie
Currently, Apple is one of the most renowned IT companies in the United States and across the globe. Indeed, the net income of the firm rose from $39 million in 1981 to $1335 million in 2005. In 2008 April 23 Apple announced the financial results for the second quarter of the fiscal ended in...
Importance of innovation, example of Altech
Étude de cas - 12 pages - Stratégie
Innovation is sometimes, used glibly as a buzzword that loosely translates into introducing some novelty. Technically, 'innovation' is defined merely as 'introducing something new'. There are no qualifiers of how ground-breaking or world-shattering that something needs to be; only...
Strategic analysis of McCarthy motors limited
Étude de cas - 26 pages - Stratégie
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with more than 130...
Competitive strategy: Strategies model by Michael Porter
Étude de cas - 12 pages - Stratégie
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Danone and its strategy for the international markets
Étude de cas - 9 pages - Stratégie
The strategy of a firm is the base of its business model; especially if it wants to operate in international markets. Numerous strategists and economists have already written some theories about the better way for strategies to go international. Bartlett and Ghoshal are two such authors. They...
The Body Shop
Étude de cas - 15 pages - Stratégie
The cosmetics industry is one of the biggest industries in the world. The worldwide annual expenditure for cosmetics is estimated at U.S. $18 billion. There is strong global competition in this industry. To obtain a competitive advantage, companies need to invest a lot. They have to innovate...
Microsoft vs. Netscape: The war of browsers
Étude de cas - 2 pages - Stratégie
In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both companies, this scandal is interesting because it...
Why do people around the world are embracing Starbucks?
Étude de cas - 2 pages - Stratégie
Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now...
The impact of external growth strategies on airline corporate branding
Étude de cas - 35 pages - Stratégie
The deregulation and the overcapacity of many industries have led to a record level in external growth operations in the late 1990s (Doyle 2000). Nevertheless, development by acquisition tends to be selective in terms of industry sectors. In banking, insurance, pharmaceutical, airline and...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Étude de cas - 70 pages - Stratégie
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
Conceptual models in strategic management: The Boston Consulting Group growth / share matrix
Étude de cas - 10 pages - Stratégie
Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...
Ryanair Case Study
Étude de cas - 6 pages - Stratégie
Ryanair was founded in 1985 by Tony Ryan and family (with a share capital of only £1 and 25 employees) in Ireland. The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by Ryanair) and the nearest areas like the Maghreb. This...
Risk management: Risk analysis of the company Gaudin Systemes
Étude de cas - 15 pages - Stratégie
I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it. Moreover, the field of this activity is very risky...
A strategic review of Tesco PLC in the United Kingdom
Étude de cas - 13 pages - Stratégie
Founded in 1924, Tesco is the largest supermarket chain in Great Britain and one of the most profitable organization, which sells food and non-food items. It now controls just over 30% of the grocery market in the UK. In 2007, it announced over £2.55 billion in profits. It has approximately 1880...
Strategic plan: "L´Oréal"
Étude de cas - 26 pages - Stratégie
L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market....
Petrolivia and the olive oil producers market
Étude de cas - 5 pages - Stratégie
For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...
Ben & Jerry's ice cream: Environmental policy report
Étude de cas - 18 pages - Stratégie
Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...
Plan de negocio para una cadena de franquicias de comida rápida de mariscos y pescados : La Langosta feliz
Étude de cas - 46 pages - Stratégie
Dentro de los varios sectores en los cuales una empresa puede ser establecido, me decidí optar por el sector de la gastronomía: Hay amplias razones para mi decisión de fundar un negocio en este sector : - según un estudio de Michael Porter y Compustat la rentabilidad promedio (expresado con el...
The worldwide marketing strategy of McDonald's
Étude de cas - 24 pages - Stratégie
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
