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Études de cas en stratégie 1051 à 1080

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27 mai 2009
doc

What make Haagen-Dazs so successful?

Étude de cas - 28 pages - Stratégie

Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...

25 mai 2009
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Intercultural management, electronic arts in China: strategic plan

Étude de cas - 6 pages - Stratégie

Electronic Arts, an American company specializing in video games wants to expand its products all around the world where there are opportunities. The American company founded in 1983 and based in Redwood City in California, is today one of the top ten companies as video game producers in the...

24 mai 2009
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Ultra bière - stratégie fictive

Étude de cas - 3 pages - Stratégie

Document: Ultra bière - stratégie fictive, présentation de 73 pages Extrait: Nom de l'entreprise : Ultra Bière SA Secteur : Secteur brassicole Type d'entreprise : Ultra Bière est un producteur Localisation : Bruxelles Objet social : L'objet d'une société est...

24 mai 2009
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Corporate entrepreneurship: Nestle Nespresso case

Étude de cas - 6 pages - Stratégie

Nestlé Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands of coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, yet the...

22 mai 2009
doc

The Walt Disney company

Étude de cas - 5 pages - Stratégie

The first issue the Walt Disney Company has to face concerns diversification: has it diversified too far? It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the company's beginning. Indeed, being first a company based on movie-making,...

22 mai 2009
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Nike case : hitting the wall

Étude de cas - 3 pages - Stratégie

A firm's success depends on its social legitimacy. Usually, in the consumer's mind, the importance of a firm relies on what it can bring to the society. Therefore, for Nike, relocations basically mean that the company takes away jobs from US citizens. Moreover, Nike's labor scandals have...

20 mai 2009
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Ryanair: (in) consistency between low fares and high average revenue per passenger

Étude de cas - 2 pages - Stratégie

Ryanair is best-known for its low fare. Most of the flights are worth, at worst, €1, at best, for free. Nonetheless, Ryanair is making huge profits, and has the highest profit margin of the airline industry (20% and more). Besides, it has average revenue per passenger more than 50 times...

20 mai 2009
doc

IKEA's growth plans in the American market

Étude de cas - 2 pages - Stratégie

The US furniture retailing market is fragmented. Being one of the top 10 furniture retailers, IKEA owns less than 15% of the market share. In a highly fragmented market, gaining market shares is harder than in a concentrated market. Besides, IKEA is a generalist furniture retailer, i.e. it...

17 mai 2009
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The diversification process of the Walt Disney Company

Étude de cas - 3 pages - Stratégie

The first issue of the Walt Disney Company has to face concerns about diversification. It was considering the extent to which it had to diversify and whether it diversified too far. It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the...

10 mai 2009
doc

Nucor case

Étude de cas - 3 pages - Stratégie

Throughout its history, the company has developed several capabilities that result in a competitive advantage. However, they need to focus on some of them which are essential to their development and put aside others. Firstly, the management structure is a big asset to be kept because they have a...

10 mai 2009
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Kodak case

Étude de cas - 3 pages - Stratégie

According to LEWI theory of narrative lifecycle, Kodak has reached the stage of “myth time”. Hence, the firm has to focus on certain issues like developing eternal values, involvement in the society, internationalizing the brand and rejuvenating the brand. Today, due to its weak brand...

10 mai 2009
doc

Saturn case

Étude de cas - 2 pages - Stratégie

Saturn has introduced new production methods such as the use of the lost foam casting and production processes, the ability to adjust the charge and the capacity, to release a new set of features or product every year and to focus on a unit based working approach. In opposition to other U.S car...

08 mai 2009
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Etude de la stratégie de la marque BIC

Étude de cas - 11 pages - Stratégie

Document: Etude de la stratégie de la marque BIC, exposé de 22 pages Extrait: Problématique : Afin d'étendre son marché et de crée une nouvelle source de croissance, Bic doit-elle développer sa stratégie générique ou se lancer et se diversifier dans un domaine qui lui permettrait de...

16 avril 2009
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Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market?

Étude de cas - 16 pages - Stratégie

Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the fourth largest...

02 avril 2009
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Adidas-Salomon

Étude de cas - 11 pages - Stratégie

Adidas is a company which has been in existence for the last 90 years. In this document I will quickly cover the key events of the firm and also its strategic activities and its international relations. Through this document we will understand how the firm has adapted itself since its beginning...

27 Mars 2009
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Pernod Ricard: Strategy analysis

Étude de cas - 17 pages - Stratégie

Pernod Ricard is the second largest group on the wines and spirits' market. For the financial year 2007/2008 the Group generated €6.589 billion in sales (95 million cases) with a net profit of €840 million. Pernod Ricard manufactures and distributes a wide range of alcoholic beverages....

27 Mars 2009
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Daregal business case

Étude de cas - 7 pages - Stratégie

By utilizing a strategic analysis process, we can clearly determine the advantages and the threats prevalent in the environment of the company which will in turn influence its future development. Daregal, the renowned family entrepreneurship, has been existing with an age-old history and great...

17 Mars 2009
doc

Eurotunnel

Étude de cas - 9 pages - Stratégie

One of the most ambitious projects in the end of the 20th century was to create a tunnel undersea to connect France and the United Kingdom. In 1880, the construction began according to the scheme of Aimé Thomé de Gamond but the Great Depression halted the progress. Next, the project "Eurotunnel?...

17 Mars 2009
doc

Haribo: keeping competitive in the candy industry

Étude de cas - 16 pages - Stratégie

When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...

12 Mars 2009
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Etude de la stratégie d'Artrium

Étude de cas - 16 pages - Stratégie

Document: Management et Gestion des Unités Commerciales: étude de la stratégie d'Artrium. 25 pages corrigées Extrait: L'enseigne Artrium se lance en grand sur le marché des loisirs créatifs. Ancien directeur financier de Décathlon, Guillaume Viel, 55 ans, a décidé en 2004 de créer...

12 Mars 2009
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Etude de la stratégie de Décathlon

Étude de cas - 18 pages - Stratégie

Document: Etude de la stratégie de Décathlon, annale corrigée de 25 pages. 16 pages de sujet et 9 pages de correction Extrait: Décathlon est une SA à Conseil de surveillance et Directoire, au capital détenu par l'association familiale Mulliez (à 44%), la famille du Président-fondateur...

12 Mars 2009
pdf

The Coca-Cola Company on a strategic level

Étude de cas - 11 pages - Stratégie

Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....

08 Mars 2009
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The "Bel" group

Étude de cas - 22 pages - Stratégie

The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the group is a major international company which...

19 févr. 2009
pdf

Gus Van Sant vs. Johnny Depp - publié le 19/02/2009

Étude de cas - 18 pages - Stratégie

You have wisely decided to use NPV to conduct your research. Discuss all the costs that should be included as your initial cash outflow for each scenario. Explain why each should and should not be included in your analysis. As the New CFO of the company, I am in charge of choosing the best...

18 févr. 2009
pdf

Rohm & Hass strategic management plan criticism

Étude de cas - 16 pages - Stratégie

On September 1st, 1907 the company Rohm & Haas was born. Today it is a U.S. multinational company based in Philadelphia, Pennsylvania, and is one of the world leaders in specialty chemicals. It is a major manufacturer of specialty materials that defies conventional thinking through innovation and...

18 févr. 2009
doc

Facebook report

Étude de cas - 13 pages - Stratégie

The aim of this report is to introduce the concept of social networking thanks to the example of Facebook, and to see how this can have an influence on business strategies and more precisely on recruitment strategies. Organizations have indeed understood that information technology is starting to...

17 févr. 2009
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Study case: Sanofi Aventis

Étude de cas - 28 pages - Stratégie

Over the past few years, Sanofi-Aventis' strategic decisions have enabled the company to reinforce its leadership in the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence in the major markets (the United States...

16 févr. 2009
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Paul's pricing strategy

Étude de cas - 1 pages - Stratégie

Paul is a famous brand in France and is now developing in many other countries too. It is known in France as a quality product. It is interesting to analyze their pricing strategy as it defines their position on the market, in France as well as in the foreign countries where they are already...

13 févr. 2009
doc

Quick: Risk management analysis

Étude de cas - 15 pages - Stratégie

Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...

10 févr. 2009
doc

Moneygram International: Case study of a fund transfer company

Étude de cas - 17 pages - Stratégie

Moneygram Company was founded in 1940. Initially, the company was named Traveler's Express Company. In 1998, it acquired Moneygram Payment systems Inc (a company specialized in transfers of money) and then changed its name to Money gram International Inc in 2003. This acquisition was probably...