Strategic marketing of Caroll: Case study
Étude de cas - 10 pages - Stratégie
Expanding business abroad is becoming one of the most implemented marketing strategies of the century, considering the expansion of globalization, to expand sale profits and create a more powerful and recognized brand. This is called as an internationalization strategy. Concerning the...
Le succès de l'entreprise de vêtement Mango
Étude de cas - 4 pages - Stratégie
En sus comienzos, Mango tomó una decisión estratégica que le ha ayudado mucho a diferenciarse de las otras compañías y desde luego sacar ventajas competitivas. Una de esas estrategias era de optar por la subcontratación de su producción en otros países en desarrollo para reducir sus costes de...
SCVNGR: Case study - publié le 08/06/2010
Étude de cas - 4 pages - Stratégie
SCVNGR is a social location gaming application for smartphone based on challenges. The concept of the application is simple: “Go places. Do challenges. Earn points!”. Players use the application in certain places to see if they can do some challenges in order to gain some points, unlock...
Mobilicar case study - publié le 08/06/2010
Étude de cas - 10 pages - Stratégie
The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across cities. However,...
Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)
Étude de cas - 18 pages - Stratégie
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed, the...
Strategic analysis of Disney Company?
Étude de cas - 9 pages - Stratégie
The end of the XXth century is the period of development of new markets all around the world. Emerging countries, like China for example, are spreading themselves and capturing more and more influence in world trade. The more important firms, with a worldwide influence, have the opportunity to...
La compétitivité entre Cadbury, Nestlé et Hershey : qui va gagner ?
Étude de cas - 15 pages - Stratégie
The chocolate industry is today, an atomic market with many competitors. To many brands, products, the customer is overwhelmed by chocolate products. This industry has the following 2 subcategories: Chocolatiers and Cocoa production. In our case we will discuss about three main and key players'...
The key success factors for "Overnite Express" company.
Étude de cas - 5 pages - Stratégie
Entrepreneurship is a mindset or a way of thinking that is opportunity-focused, innovative, and growth-oriented. We will examine some key success factors required to start a company and how these can be linked to Overnite Express company. Rob Ukropina learned a good deal about entrepreneurship...
Analyse stratégique d'Air France-KLM
Étude de cas - 23 pages - Stratégie
We have chosen following framework for the assignment about Air France - KLM : What is our (Air France - KLM) competitive advantage, how to consolidate it and ensure its continued existence? How to grow on this competitive advantage? We are aware of Air France - KLM has several different and...
The company Renault and the consideration of environmental issues in its production
Étude de cas - 39 pages - Stratégie
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
What strategy now for SCA?
Étude de cas - 7 pages - Stratégie
SCA is one of Europe's largest pulp and paper companies. For 20 years, the company has adopted a strategy of acquisitions and disposals which permitted SCA to build a strong position in its area. Its three main product areas are hygiene products, packaging and forest products. 'Pulp and...
James International Forwarding - Marketing Audit
Étude de cas - 4 pages - Stratégie
James International Forwarding is a company specialized in the transport of 'time critical' and 'temperature sensitive' products. With over 25 years in the business, they offer a reactive and flexible service throughout Europe, in the sectors of pharmaceutical or food for example....
History and development of Sanofi-Synthélabo
Étude de cas - 3 pages - Stratégie
This document presents the history and development the fusion between Sanofi and Aventis. Sanofi-Synthélabo resulted from the merger in 1999, of Sanofi and Synthélabo, two French pharmaceutical companies. After the merger, both companies combined their resources to spread the presence of...
Ryanair, a European pioneer of low-cost airline
Étude de cas - 14 pages - Stratégie
Ryanair was founded in 1985 by the Ryan family. At inception, the airline was a full-service conventional airline, with two classes of seating intended to provide scheduled passenger airline services between Ireland and the United Kingdom. However, over the years, the airline has changed...
Case study - Toyota's strategy and initiatives in Europe: the launch of the Aygo
Étude de cas - 11 pages - Stratégie
Toyota Motor Corporation is one of the most important car manufacturers in the world. In 2005, Toyota was one of the nine members of the $10 billion club, which refers to the $10 billion of net income generated in one year. And in 2006, Toyota with its 35 percent of the total market...
Creatinga strong brand - example of Green Home
Étude de cas - 6 pages - Stratégie
Green Home is a Swedish company created in 2001, it specializes in Kit houses, more precisely the mission of the company is to create and build ecological houses. The brand makes an authentic connection between its 'green' products and its sustainable business practices and policies. The...
Analyse de la stratégie de vente de l'entreprise "World of Organics", spécialisée dans la distribution de produits organiques
Étude de cas - 3 pages - Stratégie
Supposing I am a senior sales representative for a “World of Organics” in the U.K, my main responsibility is to sell the company's range of Food and Drinks products. I choose to sell products to Granby and ASDA. It is important to know that two kinds of markets have different needs. A...
The strategy of the 'Ryanair', the pioneer of low cost airlines (2007)
Étude de cas - 15 pages - Stratégie
In 2006-2007, Ryanair has become the world's most profitable airline on the basis of its operating and net profit margins and on a per-airplane and per-passenger basis. Indeed, the profits expected for the first half of fiscal 2007 were 329 million euros, which is a record for the Irish...
The strategy of the "Panera Bread" bakery-cafe
Étude de cas - 12 pages - Stratégie
Panera Bread is a “bakery-cafe” that was born from its parent concern “Saint Louis Bread Company”. The firm has quickly succeeded to become one of the leaders of the US fast-casual restaurant sector. In an industry characterized by very aggressive competition, Panera Bread's...
Business Strategy : Coalix - creating and hosting websites
Étude de cas - 21 pages - Stratégie
A website is a company's face to the world that is accessible by anyone with Internet access. With the economy likely in recession and falling corporate sales, every euro spent is being intensely scrutinized. In spite of unfavorable market conditions, leading research findings indicate that...
Fortune Garments - Strategic analysis of the enterprise
Étude de cas - 11 pages - Stratégie
In the beginning, Fortune Garment was an innovative and efficient company. Its high quality standards were appreciated worldwide. The development rapidly led to expansion. The group grew in size and popularity. Extending to over 17 countries, arming itself at about 3000 suppliers, the group...
Business ethics - an example of the "Bill and Melinda Gates Foundation"
Étude de cas - 3 pages - Stratégie
Bill Gates is one of the most successful businessmen of the last century and is world-wide known to have been one of the founders of Microsoft, in 1975, with Paul Allen. Due to the success of his company, he was, between 1996 and 2007 the wealthiest man in the world. In 2009, his personal fortune...
Local vs Global
Étude de cas - 15 pages - Stratégie
Companies are confronted by two types of pressure: the global efficiency and achievement of a local sensitization facing the different national markets. The pressures linked to the efficiency and which incite to the coordination and global integration of activities can be grouped together in four...
The CRM strategy of McDonald's
Étude de cas - 5 pages - Stratégie
Among the fast food chains across the world, McDonald's is quite popular . Started in the early 1950s, the chain has grown regularly until the late 1980s with more than 5200 restaurants in the United States. At present, there are more than 30 000 restaurants located in about 110 countries....
Comparative analysis of the strategies of implantation and expansion of Danone and Nestle (food and beverage industry) on the Chinese market
Étude de cas - 9 pages - Stratégie
The two firms, Danone and Nestle are on the same segments of the food and beverage industry, they both produce dairy products, bottled water and biscuits. They also cracked the Chinese market at the same time in 1996 but not through the same market segment, which forced Danone to reconsider its...
Strategic analysis of Ferrero
Étude de cas - 7 pages - Stratégie
Chocolate confectionery accounts for 58% of the market value of French confectionery. It reaches a value of 2, 26 billion. Ferrero has a large market share of the chocolate confectionery market; approximately 22 % by value; but it does not dominate that market as much as it dominates the market...
Boeing vs. Airbus
Étude de cas - 3 pages - Stratégie
The aircraft industry consists in the building and the manufacture of aircrafts according to several standards and rules from government bodies. There are two types of aviation: the military and the civil. There is a high level of competitiveness because only two builders, Boeing and Airbus, have...
An analysis on Disney
Étude de cas - 4 pages - Stratégie
Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the distribution of...
Activia: Profile and strategy
Étude de cas - 3 pages - Stratégie
This wide range is particularly efficient for it meets almost every person's needs. Women have their own brand, kids have their own brands, elderly people have their own brands, and men just have to pick the one they prefer (maybe Danette like the French football players?). This range is also...
Nespresso: SWOT analysis
Étude de cas - 5 pages - Stratégie
We would like to think that the customer of Nespresso looks like 'a perfume addict' who does not really care about the quality of coffee. He attaches more importance to the packaging and the purchasing atmosphere than the contents themselves. Two of the three key points of the Nespresso...
