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Études de cas en stratégie 541 à 570

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15 févr. 2013
doc

Etude de cas Audmey-Anahita: diagnostic externe

Étude de cas - 2 pages - Stratégie

Taux épargne et d'investissement élevés, production diversifiée et performante, croissance équilibrée portée sur les exportations, les investissements, et le développement rapide de la consommation de la classe moyenne. - PIB, en constante croissance. - Faiblement touché par la crise grâce à sa...

12 févr. 2013
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Etude de cas: Société Eventissimo

Étude de cas - 4 pages - Stratégie

La société Eventissimo est une société récente qui a été créée en 1998, par deux associés aux compétences professionnelles complémentaires. Cette société est une agence conseil en communication évènementielle, en effet, elle est spécialisée dans la conception et la réalisation d'événements. De...

11 févr. 2013
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Import project: Toilet seat cover

Étude de cas - 2 pages - Stratégie

Having made a detailed presentation of the service which we wish to propose, it adorned us the main part to explain in what we are different from our competitors. Since The H1N1 bacteria, Chikungunya bacteria people are scared of having diseases coming from nowhere. They also fear the fact that...

10 févr. 2013
pdf

Advertising and communication: A new shampoo

Étude de cas - 4 pages - Stratégie

To sell a new shampoo one should know what the competition offers. Also one must understand the product and know who it is intended to. There are three very distinct types of shampoo. - Shampoo, standard (for everyday utilization): We will therefore consider a shampoo that you can find in any...

08 févr. 2013
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Integrated marketing communication (IMC)

Étude de cas - 2 pages - Stratégie

Integrated: because we combine all sorts of means. Message: clear, consistent with your image (you can't change). There is a marketing mix, but there is also a communication mix: what companies can use. (Personal selling, sales promotion, direct marketing, trade fairs, sponsorship, packaging,...

06 févr. 2013
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Carlos Ghosn: Multicultural leader as CEO of Nissan and Renault

Étude de cas - 6 pages - Stratégie

As we have seen in class “Cross-cultural management studies the behavior of people in organizations around the world and trains people to work in organizations with employee and client populations“. This case study is a perfect example of a good cross-cultural management. In this case...

06 févr. 2013
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Prepare a study for marketing of a new HDTV specifically for the Austrian population

Étude de cas - 8 pages - Stratégie

The global functioning is quite easy: we integrate these functions directly in the HDTV. In fact this is not so complicated to do with the help of engineers this is a process which would not take a lot of time. In fact we want to integrate a DVD player, a hard drive with a capacity of 1 TO in...

06 févr. 2013
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Business ethics: German car manufacturer BMW

Étude de cas - 8 pages - Stratégie

International firms are more dealing with an International orientation by developing the business in new emerging markets and consolidating the loyal ones. In order to be effective, they have to control many elements in the same time: accountancy, human resources or sales department are really...

06 févr. 2013
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Advertising and communication: Create a new HDTV

Étude de cas - 8 pages - Stratégie

What could be an interesting product to create is an all integrated HDTV especially for small flat. You don't have a lot of place to put a TV with a DVD player and a stereo system. The idea is quite easy: it is to create a new HDTV with all these elements integrated. You will get a television...

05 févr. 2013
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Brazilian beer merger negotiations

Étude de cas - 6 pages - Stratégie

International firms are more and more dealing with an International orientation by developing the business in new emerging markets and consolidating the loyal ones. In order to be effective, they have to control many elements in the same time: accountancy, human resources or sales department are...

04 févr. 2013
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Caroll's strategic marketing plan, marketing audit

Étude de cas - 14 pages - Stratégie

Today's economy is becoming more and more international, and companies are not limited by their own country's market. In order to develop themselves they often choose to export their activities and find some new markets in new countries. Since a couple of years, China has become one of the most...

04 févr. 2013
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Michelin off-shoring in China

Étude de cas - 3 pages - Stratégie

Michelin is a tire company that was created by Edouard and Andre Michelin in 1888 in Clermond-Ferrand, France. The company created the removable tire; the train tire and the green tire that reduce fuel consumption. Today the company has become the biggest tire manufacturer in the world with 20%...

04 févr. 2013
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Marketing plan for the iTV

Étude de cas - 38 pages - Stratégie

Apple is going to launch a new product called iTV. It is an intelligent television that has an integrated Hi-fi system and can access the internet. It has several different features such as integrated webcam, DVD player and voice remote. This report first of all reviews Apple Inc's milestones and...

30 Janv. 2013
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SCVNGR: Case study

Étude de cas - 4 pages - Stratégie

SCVNGR is a social location gaming application for smartphone based on challenges. The concept of the application is simple: “Go places. Do challenges. Earn points!”. Players use the application in certain places to see if they can do some challenges in order to gain some points, unlock...

30 Janv. 2013
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Mobilicar case study

Étude de cas - 10 pages - Stratégie

The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across cities. However,...

28 Janv. 2013
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Financial statement analysis of Coca-Cola

Étude de cas - 13 pages - Stratégie

The objective of this paper is to identify, classify and type Coca-Cola's strengths and weaknesses, which means the areas in which the company is performing well or the problem areas. Some tools have been given to us during the course of Analysis Financial Statements; we may then use the...

17 Janv. 2013
doc

Le marché du drive et l'originalité de E.Leclerc

Étude de cas - 5 pages - Stratégie

Le Drive est de plus en plus développé en France, les consommateurs n'ont plus de temps à perdre pour faire leurs courses. Les faire de son ordinateur, de son téléphone ou d'une tablette tactile représentent une révolution pour les utilisateurs. Leclerc drive est un service gratuit qui permet de...

17 Janv. 2013
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Showroomprive.com - Case study

Étude de cas - 10 pages - Stratégie

In 2011, statistics show that purchases is less numerous, means people by fewer products, and prefer buys them during sales period. According to the increase of online website, people prefer to look for discount and buy product online, they try to become “expert in online discount”,...

16 Janv. 2013
ppt

TOMS case study

Étude de cas - 39 pages - Stratégie

History: 1995 - First entrepreunarial venture: EZLaundry National door to door campus laundry service 1999 - Mycoskie Media : outdoor billboard company later he sold it to Clear Channel Communications 2002 - After participating to a Reality Show (the amazing race) Blake launched an all...

16 Janv. 2013
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Strategic marketing plan: Establishment of Caroll in China

Étude de cas - 18 pages - Stratégie

In 2004, Vivarte was bought by the investment fund Charterhouse. Vivarte has more than 5,000 stores under 24 different brands, some of which are well known: André, Beryl, Besson, Chaussland, CosmoParis, Fosco, Halle shoes, Pataugas, Merkal, Minelli, San Marina in selling shoes, and Caroll ,...

16 Janv. 2013
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FNAC: A successful online business

Étude de cas - 10 pages - Stratégie

Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...

15 Janv. 2013
ppt

The brand Louis Vuitton in France and China

Étude de cas - 33 pages - Stratégie

Luxury products: consumer goods top of the range, they are not products of first necessities Luxury product / mark: spirit of culture and sign of membership France “Paris is the capital of the fashion” The luxury is one of symbols which characterizes France The French creators are...

15 Janv. 2013
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Carrefour group: Case study

Étude de cas - 6 pages - Stratégie

According to “Carrefour” financial reports “Carrefour” particularly relies on both “Borrowing” and “Shareholder's equity” at approximately the same level. If we look closer at the charts we can notice that: -In 2007 shareholder's equity was up to 11,770...

10 Janv. 2013
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Intercultural management: Bodega Torres SA

Étude de cas - 9 pages - Stratégie

Bodega Torres SA is a Spanish wine company that has been founded in 1870 by the brothers Jaime and Miguel Torres in Cataluña. Spain. This family business company has been cultivating its own vineyards since the 17th century, and is now producing wine in 3 countries (Spain, Chili and the USA) and...

08 Janv. 2013
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Merger proposal: Deutsch Lufthansa AG - SAS AB

Étude de cas - 12 pages - Stratégie

The success of Lufthansa is based on the outstanding team performance of our employees, our coherent strategy, the consistent tapping of market potential, future-oriented investment policies and sustainable cost discipline,” according to CEO Wolfgang Mayrhuber. Lufthansa intends to be a...

26 déc. 2012
pdf

A new women's perfume / cologne

Étude de cas - 12 pages - Stratégie

Of all time man has never stopped worrying about her good be for better living. To invest in his image is no longer a luxury, but a necessity for shine and succeed in the society that is ours. Since the beginning of this century this concern develops a gigantic market, and has become a key vector...

24 déc. 2012
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Projet de l'entreprise « Meye-jet » pour la vente, location et la réparation des motos jet-ski

Étude de cas - 2 pages - Stratégie

Plusieurs facteurs nous ont incités à penser à notre projet : - L'emplacement de la cité balnéaire « Martil » et la grande activité touristique qu'elle connait, - Plan « AZUR » : car il favorise la promotion du secteur touristique en jouant un rôle de locomotive en matière de distraction et pour...

24 déc. 2012
doc

Groupe EVEN : 75 ans d'histoire et de produits

Étude de cas - 1 pages - Stratégie

Even est fondé en 1931 par François-Louis Blons avec 26 autres agriculteurs, la premère coopérative laitière de Ploudaniel. Elle est composée dès le début, de 150 adhérents. Après la seconde guerre mondiale, l'activité reste modeste. Elle compte 250 adhérents. Cependant en 1970, la coopérative...

21 déc. 2012
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Analyse de la stratégie de l'entreprise Trophy radiologie

Étude de cas - 5 pages - Stratégie

Trophy radiologie, créé en 1946, est une société spécialisée dans la fabrication et la distribution de matériels de radiologie médicale et dentaire. La direction de Trophy se demande s'il est judicieux de poursuivre sur ces deux DAS, ou s'il est préférable de se concentrer sur une seule activité.

20 déc. 2012
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Etude de la stratégie de l'entreprise Jeu d'Aujourd'hui

Étude de cas - 13 pages - Stratégie

L'entreprise Jeu d'Aujourd'hui naît au début des années 1970 à l'initiative de Thomas LETTMANN. A ses débuts, l'entreprise distribue en France des jeux et jouets haut de gamme qu'elle importe d'Allemagne, de Suède et de Grande Bretagne. L'entreprise se contentera de distribuer des jouets pendant...