Package Holidays from Air-France

Thèmes abordés

Air France, PESTEL, PORTER, SWOT, Marketing Mix, Value Chain

Résumé du document

The "Package Holidays" is the partnership between Air France and "Voyages Sur Mesures" via the website volhotel.airfrance.fr. This website proposes holidays among 12 European countries, and more than 150 destinations worldwide.
Air France (officially, Air France Corporate) is the number one French airline company. It serves the main French airports, as well as a very large number of foreign (83) countries and became a partner of KLM to change its name to Air France-KLM. It is also a part of the alliance SkyTeam and its main hub is the airport Paris-Charles-de-Gaulle with which it maintains numerous agreements of exploitation. Air France possesses the certification IOSA of the IATA.

Three main activities (of the group Air France-KLM):
- The passenger transport: Number one European group with 25.5 % market shares and number one international group in terms of turnover.
- The transport by freight: Number one international group (Air france Klm Cargo) for the transport of international freights, but as a integrator, it is the 3rd in the world after Fedex and UPS.
- The maintenance and the services of planes: Number one international multi-products operator. The company "Voyages Sur Mesures" is a tour operator which is also associated with lastminute.com.

It proposes these services only through these two companies.We are thus going to study the partnership, as well as the offers proposed by these two companies through various analyses, first, on the industry then on capacity of both companies and their partnership.

We shall limit our analysis to the segment industry of airline companies proposing the same service in the French market.

Extraits

[...] - Package holidays realized according to the needs of the customer. He thus chooses the destination, the date, the hotel and the night number wished. Concerning places, the proposed stays are from 31 French cities, or 11 other European countries. As for the destinations, there is more than 150. Price: The final price thus depends on the destination, of date, of the night number and of the hotel. For the stays proposed by VSM, the prices include: The expenses of reservation; The national and international airport taxes; The tax of solidarity; The costs of service of the persons receiving providers, namely, the costs bound to the services which the customers command and who are supported by the persons receiving providers of the company. [...]

[...] Task Analysis of Air France's business environment 1. PESTEL Analysis Political: After the general strike in France concerning the retreat people paralyzed the air traffic in Spain on December 3rd, and for duration of 5 days. This explains by their opposition to the privatization, as well as to the change of management and schedules. On the other side of the Mediterranean Sea, in Greece, a general strike entails several airline companies, of which Air France, to cancel all or any of the flights in the direction of Athens on December 15th. [...]

[...] A. Yale, L. J. Marqua, J.J Tourism: The business of travel. 4th ed., International ed. Upper Saddle River, N.J. :Pearson Prentice Hall Hannam, K. Knox, D Understanding tourism: a critical introduction. London :SAGE Doganis, R The airline bunisess. 2nd ed. [...]

[...] As says the slogan of Air France : to make of the sky the most beautiful place of the earth Air France & Voyages Sur Mesures References Websites: Voyages sur Mesures [online]. Available at: [Accessed 15 December 2010]. Newspaper about Airlines [online]. Available at: [Accessed 15 December 2010]. Numbers of Air France KLM [online]. Available at: [Accessed 15 December 2010]. Le marché du tourisme sauvé par 3 lettres : VDM [online]. Available at: [Accessed 15 December 2010]. UNWTO Highlights 2010 [online]. Available at: [Accessed 15 December 2010]. [...]

[...] The reservations made on Flight + Hotel concern flights Air France only. Air France was declared by the Association of European Airlines one of the seven worst companies for the loss of luggage in 2006, the average on 24 companies being 15.7 luggage misled for passengers The accidents: 3 big accidents are taken place these last years. One on July 25th another one August 2nd then the most recent, on June 1st Marketing Mix Product: All the offers of Voyages sur mesures (VSM) consists of an Air France return flight, included airport taxes, and of a hotel for a duration from 2 to 10 nights. [...]