The Mood Bar: Case study

Résumé du document

The Mood Bar is a new concept bar where people can go and order mixed drinks that are made according to their current mood and state of mind. Those kinds of drinks already exist and are known as smart drinks. We can find some almost everywhere in the world. There are many different types that have different effects on the body or the mind of their consumers. One of the most famous one is Red Bull, a beverage made out of energetic products like caffeine, taurine and guarana. It is used as a stimulant to help you wake up and gain more energy. Energy drinks are the most famous and widely used smart drinks in the world but there are plenty more. Sports drinks, vitamin drinks, protein drinks, drinks to help you concentrate, drinks to help you relax, drinks that act as a sexual stimulant or even drinks that help you relieve you from your hangover. The list goes on and many more types of smart drinks might appear in the future. They have been very successful.

We will therefore surf on this new trend by creating a bar specialized in smart drinks. A place where people would come, tell how they feel and how they would like to feel and the barman would create a drink out of the customer's needs and preferences. That is the basic concept of the Mood Bar.
We plan on creating something new and innovative that will attract a lot of curious people that want to discover a new experience. That is what concept bars are all about.

Extraits

[...] That is the basic concept of the Mood Bar. We plan on creating something new and innovative that will attract a lot of curious people that want to discover a new experience. That is what concept bars are all about. Concept bars are the new trend in developed countries. Nowadays, many different kinds of bars exist. There is for example the Ice Bar, a bar made entirely from ice. The chairs, the tables, and even the glassware are made out of ice. [...]

[...] O1: The Mood Bar is a brand new bar concept so there is no direct competition for the moment. O2: Paris is the perfect place to launch a concept bar like that because it is a very rich and populated city and is considered as the most visited city in the world[1]. O3: The originality of the concept is a huge advantage because people have never seen or heard about it and therefore will be curious to try it or find out about it. [...]

[...] W2: The employees that are going to work at the Mood Bar are not simple barmen. They need to know everything about the products they are selling and all the different possible mixes and dosages. W3: In order to attract the curiosity of a wide range of people, we need to install the Mood Bar in a very crowded and touristic place. A place where people go to do some shopping, visit or go in bars. The problem is that that kind of place in Paris is very expensive and difficult to find. [...]

[...] - Open the bar in July 2013. Monitor and control The smiley button At the bar's entrance we plan on putting two big buttons: one with a smiley face and another with a sad face. We will then invite customers to push the button that correspond to their actual mood when they leave the bar. This system is a good way to monitor the satisfaction of the customers. The iPads We also plan on putting some iPads everywhere in the bar that will be integrated in the tables. [...]

[...] Energy drinks are the most famous and widely used smart drinks in the world but there are plenty more. Sports drinks, vitamin drinks, protein drinks, drinks to help you concentrate, drinks to help you relax, drinks that act as a sexual stimulant or even drinks that help you relieve you from your hangover. The list goes on and many more types of smart drinks might appear in the future. They have been very successful. We will therefore surf on this new trend by creating a bar specialized in smart drinks. [...]