Mobilicar case study

Résumé du document

The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across cities. However, public transportation are not always a facility available in many American cities and buses stops running after a certain point in the night or in a specific area making it hard for a cities citizens going to work among other thing.

Also, the decline in the American economy has made it impossible for many to afford a car causing the car industry to decline in sales.
For the past couple year's new green solutions have been developed and public transportation extended making it easier, for people without a car, to get around cities. Also, the fact of been environmental awareness and protect the environment from future damage has been a growing trend among consumers.

Extraits

[...] The former Bush administration initiated policies towards tax cuts, fair minimum wage laws, social security schemes and trade liberalisation. The Obama administration is expected to follow the Bush administrations initiatives but by offering tax cuts to benefit around 150 million workers. Obama's “Making Work tax cut of up $500 per worker, or $1000 per working family. It is expected to reduce tax for around 10 million Americans (Datamonitor, 2010). As the US government is reducing taxes it will boost the economy and make disposable income increase, meaning consumers purchasing power will increase likewise. [...]

[...] Trips for business accounted for nearly 30% of these trips, while trips to visit friends and relatives accounted for 25% of long-distance trips. A further 25% of trips were leisure trips, sight-seeing and vacations. The public transit bus system needs large investment to make it more attractive to customers. However, the system has shown to generate revenue and provide convenient travel option for millions of Americans, especially in urban areas (Euromonitor International, 2010). In 2008 travelled 21.8 billion passengers by public transport and around travelled by bus (Euromonitor International, 2010). [...]

[...] The US Congress launched a $700 billion bailout to rescue the financial sector and stabilise the economy and again in early 2009 another $787 billion fiscal stimulus was launched to help create job and help the economy to recover (Datamonitor, 2010). The US economy looks to recover throughout 2010 and 2011 due to recovery in the stock market, lower unemployment rate and an increased corporate profit. However the bank lending conditions have still not fully normalised (OEDC, 2010). Despite the positive trends in the economy, the wealth of the American households is 15% lower than before its pre-recession peak (OEDC, 2010). [...]

[...] This may mean that the industry will experience increased competition as the industry can be seen to be lucrative due to the supernormal profit caused by the growing interest for developing green solutions and environmental friendly cars. References Books Author Titel Year Boone&Kurtz Contemporary Business 12th edition 2007 Web pages http://www.bts.gov/publications/national_transportation_statistics/html/tabl e_01_11.html. http://en.wikipedia.org/wiki/Driver's_license_in_the_United_States Databases Euromonitor Source: National statistical offices, OECD, Eurostat, Euromonitor International Bureau of Transportation, number of vehicles and vehicle classification". http://www.bts.gov/publications/national_transportation_statistics/html/tabl e_01_11.html. Retrieved 2006-06-08. [...]

[...] Social factors: America is facing a rapid aging society which can cause a slowdown in the economy, labour shortage and rising taxes over the next few decades. The distribution of income in the US is the most unequal of all major economies (Datamonitor, 2010). While income has risen for all US households in recent years, the biggest gains went however to the group of top-earners. Poverty and child poverty rates are the highest of all developed nations in the US (Datamonitor, 2010). [...]