Microsoft piracy: Communication campaign in 2013

Résumé du document

With the exponential growth of internet use, piracy has become a huge and global issue, especially since it is linked to culture, psychology and can only be fought by changing people's way of thinking, and by repressive laws. The main problem is, here, that piracy is a global phenomenon, and it is very difficult, one would even say impossible, to create a global legislation and to spread a general consideration of copyrights.

Yet, it is essential to try, and the best way to achieve it, is to educate new generations of users to explain and implement from childhood the idea that piracy and stealing are just the exact same thing. We can try to threat the problem country by country, and in this present case we are going to focus on Russia, given the point of view of Microsoft Corporation. Russia was, just a few years ago well-known to be one of the most pirate countries, with a obvious lack of notion of legislation in this field, and neglect of copyrights.