The customer relationship management method in the company "Propriétés Privées"

Résumé du document

I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have always wanted to work in this sector. Then, this agency is a new concept of real-estate agency, because it is only present on the Internet and there are no stores on the streets. That's why I work in this company, because I wanted to work for the E-business sector. For the moment, the company is small, but its growth is spectacular. After a few months, the CEO and I have decided to launch a strategy of customer relationship management in order to develop loyalty amongst our customers, to give them the best services and to improve the “word of mouth” in the area of Nantes. In this assignment, we are going to see what Propriétés Privées is, in the second part, we will study the concept of customer relationship management and we are going to finish with the customer relationship management method in the company Propriétés Privées.

Extraits

[...] The Customer Relationship Management method in the company "Propriétés Privées" Contents Introduction I Presentation of the company 1. Mission statement 2. What is Propriétés Privées? 3. SWOT analysis II The Customer Relationship Management III The CRM in Propriétés Privées Conclusion Introduction I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. [...]

[...] First, the major factor for success is the development of computers and on the Internet in metropolitan France. In France, the computer is used by 82% of French as a professional tool, and 50% of households are equipped with a computer. In addition, nearly 20 million of French people who use the Internet each day. Another key success factor is the fact that nearly 80% of people wishing to invest in real estate made, in a 1st time, a research on the Internet. [...]

[...] In this assignment, we are going to see what Propriétés Privées is, in a second part, we will study the concept of customer relationship management and we are going to finish with the customer relationship management method in the company Propriétés Privées. I Presentation of the company 1. Mission statement of the company Propriétés Privées is in the business of providing low prices for buildings and answering to the needs and expectations of futures investors in buildings What is Propriétés Privées? [...]

[...] In this strategy of customer relationship management, the company has launched formulas especially studied for each customer, which are called “Packs Propriétés Privées”. There are 4 packs and each pack is especially studied for customers: The pack presence: customers commit to the company the sale of their home, without exclusivity, and they gain many advantages. The exclusive pack: they entrust the company exclusively with the sale of their property. The research pack: the company researches the home for the customer The new real-estate pack: For customers, who want to invest, build up a patrimony or a retirement's complement? [...]

[...] Furthermore, the real-estate agents have an independent status, so they are not salaried of the company; they are paid on the commissions which they get by making sales. Consequently, the costs of functioning are reduced all the more, because the company has just 3 employees, the manager, an assistant and a person in charge of the recruitment. Contrary to the other real estate agencies which practice agency fees of the order of even Private properties practice agency fees of maximum with an upper limit in 15 000€. [...]