Marketing plan of Caroll company on the Chinese market

Thèmes abordés

Caroll company, Chinese market, Marketing plan

Résumé du document

The textile industry gathers all the activities of design, manufacturing and marketing of textiles and thus clothing. This industry considers very numerous jobs throughout an assembly line consisted as the manufacturers of tissues, manufacturers of finished products and distributors, who transform fibrous raw materials into semi finished products or completely manufactured.

The textile industry of China registered a growth of 30% of its production in annual base in the first half of the year. The production of the industry reached 2 390 billion yuans (370,7 billion dollars) the first half of the year. The added value of the industrial production progressed of 9,9% in the annual base. The growth rate was 2,3points of percentage lower than in the same period of the last year.

Extraits

[...] Marketing plan of Caroll company on the Chinese market Competitors: To analyze the competitors of Caroll, I choose to use the 5+1 power of competition. suppliers Potential competitors DIRECT COMPETITORS Substitute products buyers Government The mains direct competitors of the Brand Caroll are French brands like Alain Manoukian, Gerard Darel and also big brands as Zara or Mango. All this brands are “sport the quality of products are good, they reach the same target, and the style is the same. [...]

[...] Marketing plan of Caroll company on the Chinese market SWOT analysis: About the opportunities in China: China is one of the countries receiving the most foreign direct investment. Establishment of the socialist market economy, there is a desire for liberalization and openness of the country on the others coutries. French brands have a good image in China. This is a guarantee of quality, luxury, sophistication and exoticism. An economic area still "new" in the Chinese market due to the number of its consumers and is still vast territory to conquer. [...]

[...] They exercise control over the enterprise and consequently share revenues, expenses and assets.” The strategy of Caroll is also the innovation and the risk taking. arriving at the head of the company four years ago, my objective was to revitalize the brand” indicate Sylvie Colin. The company privileged the style, more contemporary, renewed the the points of sale and design a new advertising campaign. By proposing qualitative clothes, carol joins in the modernity overtime. In this constantly evolving market and where the competitors are many, the renewal is essential. It's also necessary to adapt the company to the market to surprise the consumers. [...]

[...] Marketing plan of Caroll company on the Chinese market China also represents a large future potential as buying power is increasing rapidly. Because of 1.2 billion citizens in China ans 2.75 billion in the Asian Pacific Region which equals 10 times the population of the U.S. About the weaknesses of the Chinese market: There is a bad financial system which is due to mismanagement and corruption in the country. The government controlled banks often fail to allocate capital wisely to small and medium sized businesses. [...]

[...] Young Chinese Guangdong purchase 4.5 million every month clothes, young women Zhejiang spend about 2.4 billion clothing, and Peking bought 12 million garments in 6 months. Preferences of women Chinese consumers: Marketing plan of Caroll company on the Chinese market The report of Taobao, the leading ecommerce in China highlights the differences in the regions, short summary. It help to know if Caroll can set up its shops in all regions of China, or to do a map of where Caroll must be set up. [...]