Strategic management : Credit Agricole - publié le 05/03/2008

Résumé du document

As an international player in the worldwide banking market, the Crédit Agricole is one of the best French corporations in the sector. Set up in more than 60 different countries, the company also needs to be very reactive and cannot allow itself to stagnate in its growth. Thus, it will be very interesting to set up a new strategy to improve its computing process, and see how it will impact its revenues and organization. To do so, I will briefly present the company, then give a precise definition of what is a strategy and advise one to the Crédit Agricole. Finally, I will show you the strategic implications of such a change on the company and its customers.

Extraits

[...] I / define the problem I - A / The Crédit Agricole Group in brief Founded in 1894, the Crédit Agricole is one of the French oldest banking groups. Initially formed to provide farmers with specific financing solutions, the farm credit company quickly became a universal banking organization after having extended its services to non-agricultural clients. Thanks to the increasing volume of customer deposits, the bank mastered new skills and finally expand its activity abroad. In the 90's the bank industry began to change as the economy was more and more globalized. Thus, Crédit Agricole began to pursue an international development. [...]

[...] Below is an example with an international banking transfer: Perfect Input CA counter specific for international money transfer Perfect welcoming, no queue, bilingual employee Output Credited within 6 days because Italian computing system is different! Bad feedback ! It is now obvious that without the strategy I will recommend below, the company will never reach its objective of increasing its customer satisfaction rate. II B / The lean 6 Sigma solution The strategy I will advise the Crédit Agricole to follow is this one. Set up a Lean6Sigma team develop the standardized computer program would allow the company to solve its current problem, and save costs at the same time! [...]

[...] Thus, it is time to come up with a new operational strategy that will allow the Crédit Agricole group to reach its objective II / SET UP A STRATEGIC PLAN II - A / Strategy to be set up I think it is essential to be clear on the terms when we talk about objectives, strategy, tactics etc. in such a case. Thus, I will now give each of them definition; those definitions will be the base of my further reflections. [...]

[...] Before a Bordeaux citizen could not withdraw money in a Paris branch if this branch did not have a partnership with the Bordeaux branch for example because they did not had the same procedure to give the money or access to its personal file! With the new computer system, they will have: The possibility to go abroad and proceed the same way More chances to get what they want, and faster A better and more modern image of this bank More flexibility in their banking operations A better guidance and attention The impression to be unique and recommend it to other people! [...]

[...] Thus, it will be very interesting to set up a new strategy to improve its computing process and see how it will impact its revenues and organization. To do so, I will briefly present the company then give a precise definition of what is a strategy and advise one to the Crédit Agricole. In a third time, I will try to show you what are the strategic implications of such a change, to finish with the analyze of the strategy's impact on the company and its customers. [...]