Launch of the store in Kuwait: Cartier

Thèmes abordés

Luxury - Advertising - Cartier - education

Résumé du document

Luxury is it finally cultural?

Problematic:
it will be interesting in this presentation that beyond specificities of
the market (purchasing power, growth potential,
products consumed ...), the strengths of resemblance exist and reinforce
grouping of these countries under the label of emerging countries.
A talk emerging markets, it will also address the issue of education
luxury that resonates important. Is this some knowledge and
Education is needed to appreciate the luxury or is it a case of banknotes?

Since the explosion of oil prices during the two oil shocks 1973 and 1979, these countries have a very high rent and have
in its ranks many families purchasing power and extremely high consumers of luxury goods.

Extraits

[...] http://inspiiration.files.wordpress.com/2012/05/pubcartiernov09.jpghttp://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1http://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1http://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1http://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1http://berthoalain.files.wordpress.com/2011/02/carte-koweit.gifhttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1 Since the explosion of oil prices during the two oil shocks 1973 and 1979, these countries have a very high rent and have in its ranks many families purchasing power and extremely high consumers of luxury goods. http://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1 The most promising segments: fragrance, jewelry / watches and leather goods. For perfumery, luxury goods are only on the market and have no other competitors. The Gulf is the third global market for diamond sales and 5th for luxury watches. Luxury in the Gulf is characterized by the willingness of consumers to show their purchasing power and thus show the best brand of product. [...]

[...] Sociocultural: 2.7 million inhabitants, which explains the greater openness Technological : innovation has become a key element in the cosmetics industry, and brands focus on research in order to commercialize new products. Ecological: Kuwait participated in numerous conferences and forums on sustainable development and the reduction of greenhouse gas Legal: tax rates of foreign companies spend 55 to 15% by 2008. http://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1 - development of women's magazines but also should speed Internet at least facilitate the process of information. the question of controlling the image that follows. [...]

[...] positioning reflects the uniqueness, unusual, wild Media Hors Media -display (shopping malls, large luxury hotels and airports) -advertisement: Access the panther -Co-branding -Public relationship -Sponsoring -Promotion -360° marketing -Event http://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1 Women display: type Islamic brown, pale skin, not suggestive clothing sober. Colorful jewelry and bright (very distinctive): focus on jewelry. Display man: type Islamic, brown, chic suit, and a cartier watch. Women's magazines: alef, elle oriental and Marie Claire Men's magazines: al masaref (PDG and bankers), men's passion (top of the range) http://www.parfumerie-en-ligne.com/media/upload/image/Cartier_logo.pnghttp://s.plurielles.fr/mmdia/i/64/0/bague-trinity-cartier-2161640.jpg?v=1 Product: to launch, enhance the oriental scales the brand has already diamonds, saphires, emeralds, precious gens and fine pearls, arabesque patterns, linearity, geometry, trellis, stars, or arabesque mosaic. [...]