Import project: Toilet seat cover

Thèmes abordés

Pharmaceutical industry - H1N1 bacteria - Chikungunya - Grosseron society

Résumé du document

Having made a detailed presentation of the service which we wish to propose, it adorned us the main part to explain in what we are different from our competitors. Since The H1N1 bacteria, Chikungunya bacteria people are scared of having diseases coming from nowhere. They also fear the fact that these kinds of diseases are not curable. These diseases are a windfall for the pharmaceutical industry as their turnover increased considerably. Companies such as Anios or Grosseron society, said « selling in one month more hand sanitizer than in 5 years" .

All of us see the soaring of hand sanitizer. We are in brackets surfing on this trend to sell our toilet seat cover. Our product is novative, healthy and reassures people. When a customer wants to go to the toilet, he might think that this place is dirty, not clean and will have to clean the toilet seat. However, if he is aware that the restaurant or the pub where he is got this device, he will want to relieve himself. It is not just a fashion effect but a need.

Extraits

[...] For the long-term, we plan to be present in many companies. I think that also the companies could be interested by the product and it would be a good opportunities for us. Furthermore. We count on the word of mouth between people and also between the managers of pubs, restaurants, nightclubs to increase or sales. Distribution strategy : We have to make sure that the product is the right place in sufficient quantity, at the right time. we must ensure the logistics and the distribution . [...]

[...] Import project: Toilet seat cover Presentation of the offer : . Differentiation : Having made a detailed presentation of the service which we wish to propose, it adorned us the main part to explain in what we are different from our competitors. Since The H1N1 bacteria, Chikungunya bacteria people are scared of having diseases coming from nowhere. They also fear the fact that these kinds of diseases are not curable. These diseases are a windfall for the pharmaceutical industry as their turnover increased considerably. [...]

[...] It is not just a fashion effect but a need. Place : we choose to launch our product in restaurants, pubs, nightclub. We think reach everybody with this new product whis is efficient. It will also be a good argument and show a good image of the pub for example. The customers will remind this product and will come back not for the pleasure of having a seat on this toilet but he ll feel as if he was home. [...]

[...] Yes ο No ο 7 Is the idea of a toilet seat cover appealing to you? Yes ο No ο 8 Do you think that nowadays, it could be efficient and used? Yes ο No ο 9 Do you think you'll be able to use it At home ο in a pub/restaurant/ nightclub ο 10 Would the toilet seat cover be a need or would it also be a trend ? Yes ο No ο 11 Are you interested by our offer the way it is now? [...]

[...] Our formula : Prices Consists to sell a batch of 100 toilet seat cover for 6.50 Suppliers. We will probably need a stock to store the product or 4 trucks to supply the products ( it depends of the demand), office equipments and items, computing systems, a supplier of telephony and internet,. Obviously, if the demand, we will invest more and ensure that we will able to furnish our customers in time. Communication strategy: For our project, we are going to use two types of communication : medias and non-medias. [...]