The impact of the lack of oil on the activity of the Promens company

Résumé du document

As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the functioning of machines and transport, but also for the made of products from the raw material. In an immediate future, companies will have to face with this alarming issue and no one will be able to ignore this problem. In order to avoid the paralysis of their activity, they will have to anticipate, find new solutions and make the best decisions fast: dynamism, reactivity and innovation will be the key words of this challenge. This problem would concern as well industrialists which core activity is directly linked to oil (for example, plastic manufacturers or big oil companies such as Total Fina Elf), as firms indirectly dependent on oil (use of products made from the transformation of the raw material). In that precise case, this issue will affect many sectors, such as the car industry, the apparel industry, the packaging industry, the building trade, the electric and electronics industry, the aviation and space industry, medicine and surgery.

Extraits

[...] Relying on this study, Promens can direct its strategy whether in a direction or an other. Recommendation 5. Focus on the Human resources A strategy based on innovation implies to focus on Human Resources. Investing on workforce and more precisely on gray matter could be necessary. Researchers, technicians, engineers appear to be the fuel of the Research and Development department and the quality of the recruitment will for sure have an impact on the advance of progress, the quality of the innovation and will indirectly assure the competitive position of the company. [...]

[...] The impact of the lack of oil on the activity of the Promens company Summary I. The lack of oil, a key intelligence topic II. Presentation of the Promens company 1. Promens‘ activity 2. Promens‘ products 3. Promens' technologies 4. Promens' mission and values III. Critical needs in intelligence 1. Study of the environment 2. Study of the plastics packaging industry 3. [...]

[...] Study of Promens resources IV. Sources of information 1. Primary sources 2. Secondary sources V. Acknowledgement and recommendations 1. Acknowledgement 2. Recommendations Bibliography The lack of oil, a key intelligence topic As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the functioning of machines and transport, but also for the made of products from the raw material. [...]

[...] Indeed, a new product often implies new production methods and Promens will for sure have to adapt its production processes, which turned obsolete. Recommendation 2. Protect the innovations In the present economic context, the competition tends to imitate much more than innovate, relying on a cost leadership strategy (avoidance of the failures and reduction of R&D costs, as competitors are not at the initiative of the project). We saw that Promens has a high specificity of assets that can be threaten by imitation. [...]

[...] ( With firms: sustaining advantages require effective interaction between the firm and other companies, eventually its competitors. As a result, Promens can choose either an alliance strategy, that is to say an agreement of cooperation with two or several rivals, or a strategy of symbiotic partnership, with firms that are not belonging to its competitive field. On a one hand, an alliance strategy can be positive. It enables to develop and master a project, a specific activity or a technology, coordinating competencies, means and resources needed. [...]