Culture and cultural diversities impact on business in India

Résumé du document

Culture is defined as a system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and are transmitted from generation to generation through learning. This document focuses on the impact of culture and cultural diversities on business in India. With the increasing globalization, reaching out to several foreign countries becomes essential. It is indispensable to be present on the international market to be more competitive in this incontrovertible global world. This helps reduce costs of production by seeking lower costs of labor and raw materials in developing countries as well as increasing growth opportunities, reducing costs of distribution or finding new market shares. In order to avoid problems of settling, before expanding into a foreign country, we have to focus on its environmental factors and cultural differences. We employ the PEST analysis to analyze the environment of a country here.

Extraits

[...] It may also generate a more competitive and assertive female population, although still less than the male population. Some examples[3] are relevant to explain the distribution of roles between the genders and the place of women in India: - A stranger should not speak to a woman if he is not acquainted with her or her family. - A stranger will not be expected to help a woman out of a car, a boat, and so on as her husband might resent it. [...]

[...] Trust between the parties: Relationships are the fundaments in India. In a contract, a meeting and so on, they mostly insists on having good relationships with their partners. Bibliography ( Books J.Daniels (2006), International Business : Environments and Operations, Pearson Prentice Hall M.Gannon and K.Newman (2002), Handbook of Cross-Cultural Management, Blackwel P.Harris and R.Moran (1999), Managing Cultural Differences, Butterworth Heinemann Helen Deresky (2000), International management, Managing across borders and cultures, H. Deresky ( Websites http://www.answers.com/topic/cross-cultural Acceded the 26th of April http://www.umanitoba.ca/faculties/arts/anthropology/courses/122/module1/cult ure.html, Acceded the 26th of April http://www.cnam.fr/lipsor/dso/articles/fiche/trompenaars.html Acceded the 1st of May http://www.geert-hofstede.com/hofstede_india.shtml Acceded the 1st of May http://www.wikipedia.org/ Acceded the 25th of April ( Use of the handbooks of the module Cross Cultural Management Source: International management, managing across boarders and culture, third edition, Helen Deresky Source: Managing Cultural differences, Sixth Edition, P. [...]

[...] Culture has impacts on our behaviour, on our morals and principles. It determines our attitudes and actions. Culture is learned. It is transmitted to the younger generation. Learning comes through both explicit teaching and observation. Culture is shared (by a country, a region, an organization, a profession, a group of people) Culture is often considered as the driving force behind human behaviour everywhere. Interest of a training on cultural differences With the code of behaviour, values and differentiations in the way of life from a country to another, it is crucial to prepare the employees that are sent abroad to the culture of the country they will work in. [...]

[...] 3)Trompenaars approach Trompenaars has equally produced a theory about the cultural differences and their impact on work. The first dimension of Trompenaars opposes universalism versus particularism. The universalistic nations “apply rules and systems objectively, without consideration for individual consequences”. On the contrary the particularistic approach is more subjective and puts the obligations towards relationship first. Indian culture is rather particularistic. In this kind of society, people are more likely to share information with their friends than in a universalistic one. [...]

[...] Culture and cultural diversities impact on business in India 1. Introduction With the increasing globalization of the world, reaching several foreign countries becomes essential. It is essential to be present on the international market to be more competitive in this incontrovertible global world. This helps to reduce costs of production - by seeking lower costs of labour and raw materials in developing countries for example - as well as increasing growth opportunities, reducing costs of distribution or finding new market shares. [...]