Hockey Robotics' Company

Résumé du document

Hockey Robotics is specialized in hockey stick design, performance and durability testing, through an advanced hockey stick testing robot capable of properly mimicking the professional hockey slap shot. Hockey Robotics' technology has the ability to scientifically compare different stick designs, compositions, materials, and to quantify and analyze the results. It allows brands to execute the type of quantitative testing that was previously unavailable in the industry. Usually, stick designers and developers apply as much theory as possible to create stronger, faster and more durable sticks, but then resort to trial and error and player testing to identify the optimal design.

The idea came from the professor John McPhee, who is a golf player but also a hockey player and fan. He came up with the idea of a slap shot simulator about five years ago. "In the golf world they have robots used to test golf clubs," he said. "I thought, why can't we do that with hockey?" And that is where the idea came from.

Extraits

[...] After couple of shots with the machine, they were able to determine which one was the best adapted and which one would be the better. In a hockey game there are lots of different other factors that we need to study more. Conclusion Thanks to this interview I have learned how much entrepreneurs have to face with many challenges. Indeed, in addition to have the critical skills to identify new business opportunities and to be able to transform them into profitable companies, successful entrepreneurs need to understand the driving forces of value creation. [...]

[...] So I decided to choose the start-up Hockey Robotics, which was created in February 2010, by a team of four engineering graduates students from the University of Waterloo and one professor John McPhee in system design engineer and who is also one of the Director of Hockey Robotics. What is Hockey Robotics? Hockey Robotics is specialized in hockey stick design, performance and durability testing, through an advanced hockey stick testing robot capable of properly mimicking the professional hockey slap shot. Hockey Robotics' technology has the ability to scientifically compare different stick designs, compositions, materials, and to quantify and analyze the results. It allows brands to execute the type of quantitative testing that was previously unavailable in the industry. [...]

[...] So they created a robot with two arms, able to replicate the different ways hockey players take slap shots. Where does the idea come from and what opportunities this venture has? The idea came from the professor John McPhee, who is a golf player but also a hockey player and fan. He came up with the idea of a slap shot simulator about five years ago. the golf world they have robots used to test golf clubs,” he said. thought, why can't we do that with hockey?” And that is where the idea came from. [...]

[...] SBK Hockey came on-board during the prototype phase. Other hockey stick companies have shown interest as I learnt in the interview thanks to Jean Samuel Rancourt The resources essential to the new venture Concerning resources, as we know, it can include financial resources, but also people involved, assets and the business plan used in the frame of the new venture. As far as the company Hockey Robotics is concerned, the team needed financial contribution to start, and to create their first robot, which enables them to be successful. [...]

[...] So we can say that they managed to meet the three essentials conditions to enable their new venture to start successfully. Nevertheless, we know that a venture is said to be successful if it succeeds to go over the next first three years. As Hockey Robotics has been created in 2010, we know that the hardest part is yet to come for Jean-Samuel and his team. Moreover, I think that as long as an entrepreneur has passion and commitment, he can handle the problems beautifully. [...]