Google's development strategy

Résumé du document

Google is one of the best examples of companies that have boomed owing to the eruption of the Internet at the beginning of the 21st century. The companies based their entire business model on the Internet and trust the growth potential of this emerging media. After a slump in the early 2000's, the Internet industry is on the rise. A number of Internet companies are among the wealthiest firms in the world. Through Innovative management, Google has managed to develop itself to become a stalwart in the Internet industry. We will see through this study how Google managed to reach the top and how it has been able to sustain at that level. Then we will analyze Google's perspectives for the future.

Extraits

[...] Those students created Google in order to market this algorithm. First, Google was licensing its algorithm to Yahoo and to several other websites. Google's independence In December 1999, Google created its own website google.com in order to use its algorithm and to develop its own brand. At the beginning Google was providing only search engine to its customers. Google's paid listing model Google has quickly added a new feature for firms which were advertising on the Internet and provided them a place for their advertisement. [...]

[...] Google wants to launch an electronic wallet in order to provide a secure payment to its users. To conclude, we have seen that Google has already worked of those options by developing some new services such as iGoogle, Gtalk, base, We can say that the second solution (internet portal) is already done through iGoogle which permits to its users to choose the information they want. Then, the competition with Ebay is already launched but Google will have to develop more its products. [...]

[...] Google's constant innovation Innovation is one of Google's key to success. Innovation is highly encouraged by Google. Indeed, Google employees are encouraged to express freely their creativity by giving them time to develop their own project. (See next part). Thanks to this, Google has always had an image of innovative brand. The efficiency of the algorithm system and the paid listing model are two perfect examples which show the effectiveness of this method. The Internet's boom Another factor for Google's growth is the explosion of the Internet at the beginning of the new century. [...]

[...] In order to keep this rank, the leader will have to adopt a good strategy. But, as we have seen before, there is a lot of competition between the current three main search engines providers. If the leader is able to remain the most efficient search engine, it will also attract more users on its website. This will lead to an increase of the advertisers and of the company's revenue. The future of the search business The fact that Google is trying to diversify its activities is not only a way to attract new consumers. [...]

[...] Thanks to its particular organizational model, Google has become not only one of the most successful companies of this new century but it also became one of the most popular. With its innovation management Google is able to exploit to the maximum its workforce potential. Several new services were created this way. Those new services permit Google to attract new users on its search engine. The fact that company's decisions are taken only by three people offers to Google a stability which is precious in this industry. II. [...]