Global consumers versus local products

Résumé du document

With the end of the second war, the expansion of the American culture is widespread in the world. All the other countries are destroyed and build their new life style with the American products. Quickly, American consumption becomes a life style and the American culture is dominant in Europa. History and American culture build a common and universal culture. Since 1950 with the globalization many people have the same references in movies or music.

Nevertheless the imperialism of English language is reported by authors, and Globalization has some negative effects on the different culture. Indeed, to consume in the same way as everybody impoverished other cultures. Culture is the set of attitudes and behavior that characterized the functioning of a group.

Extraits

[...] Globish is a weak version of English. It is used more as a tool for international understanding in international communication base, because of its immediacy and communication needs arising from globalization. This expansion is some fear a threat to cultural diversity, because actually our cultural references are founded on American cultural which is supported by cultural products such as cinema, music, TV. Nevertheless, the concept of universal civilization is always a debate source between authors. Some authors report a linguistic imperialism of English language. [...]

[...] Financial Times, p26 Rifkin, J. (2001, July Worlds apart. The Guardian. ¬ Other cultural Challenge of Globalization Globalization threat to cultural, linguistic and biological diversity – UNEP. (2001, February 15). Business World DePalma, A. (1998, July nations see US as a threat to cultures. The New York Times. Pells, R. (2001, February 2). Spread of globalization doesn't faze the young. International Herald Tribune. [...]

[...] People feel more connected with local products. It is a return to basics. A. Local identity Belong to a group Culture represents how people observe the world and its human influence signs in the world. The world is divided in several cultures; each culture is defined by cultural products and principles. The both are linked and inseparable. Moreover, we can identify subcultures to a same culture. Obviously, consumption products such as clothes, food, and entertainment are cultural signs. The consumer uses consumption products to belong to a group and affirms its identity. [...]

[...] Support and promote its local product. With this return to basics, many countries reject American cultural and protect their companies. It called protectionism. States and regions have the power to support their national companies against global companies. Some domestic markets are very difficult to penetrate because there is some rules to respect. Researchers have observed two trends. First, American product try to be sell worldwide even in countries which are to the opposite to the American culture, with any common point such Muslim states. [...]

[...] It is better that your local product is a success. Expectations are higher with a local product because people have experience. III. Local can become global A. Actually local products means trendy Local food has become one of the fastest-growing segments of the American agricultural market. In addition, states would like to reinforce the relationships between producers and consumers in developing localized food systems. The relocation of the economy is also an alternative concept of the economy informed by the social sciences. [...]