Gabriel - Theories and models applied

Résumé du document

In order to answer the first question we consider that we need to see when a change of vision is beneficial for the future of the company and when not; and also what will this change of vision change in the way the company operates. To answer the second question we believe that we need to analyse which of the issues that will appear with these new activities need to be taken into further discussion and need to be solved.
By answering the last question we need to consider if all these changes will be successful and will lead to further growth for the company.


Gabriel is a niche company developing and manufacturing upholstery fabrics and related textile products and services to be used in fields of application where product features, design and logistics have to meet invariable requirements and where quality and environmental Management must be documented. Gabriel is a well-known, global brand within its niche." The company's core competences are Innovation and value-adding , always operating in "Blue Ocean", always trying to come up with new and unique products.

Extraits

[...] Each of them is a separate profit centre with own strategy, vision and budget. However, a change in the company's vision would also cause a change in the business units' visions and functional strategies, as they are developed to help the whole organization achieve its goals and move towards its vision. Gabriel's strategic business units are created in order deliver future growth through new channels without compromising the overall strategy in the core processes; ensure a progressively increasing return on invested capital; reduce dependency on overheads in the core business; ensure competitive power throughout the entire value chain from conception to user. [...]

[...] However what happens if the company puts more effort to not only product development and sales but market growth? High level of innovation enforcement in both product and market development without the proper motivational tools are likely to cause decrease in the efficiency of the execution. The changes that the company wishes to execute in the future can only end up with the desired outcome if they are able to apply effective motivational tools regarding to their innovation plans that way the balance will be shaft to the middle and they are more likely to achieve an efficient market growth What are the issue's implications from the employee's point of view? [...]

[...] However, in most cases the changes are received with confusion by the employees. The need of urgent changes in the vision is already realized, due to the fact that every employee is aware of the current economic situation[4], but all of the company's 64 employees have to work hard in order to make it happen. The role of the business units' managers here is major, as they are the people who lead each of them and are responsible for their own functional strategies and visions. [...]

[...] Taken as tools served for guiding the choice of strategic goals the Vision and Mission are critical for the employees stepping forward into implication of challenging strategies with the necessary motivation. If the company decides to introduce some, even minor changes to the vision, the disadvantages of this structure become notable. The employees have already accepted and believe in the company's mission and vision; they see them as their own. As there are different types of people, the reactions to vision change might be different. [...]

[...] Are there any issues you would like to address regarding the acquired companies/business activities? Gabriel's consideration on having the vision changed throughout innovations and the segmentation extended and developed to cooperate with market leader international companies might raise issues within the company's current organizational system, poses plausible difficulties in the efficient collaboration between the different business units as well as Gabriel and the newly aimed companies. Therefore we have investigated these matters by applying the Model of all Model and the Flow theory and identified the potential issues that may occur How would these changes interfere in the organizational system? [...]