Gabriel – From a supply chain perspective

Résumé du document

Interpretation of the case questions
1)The Market challenge deriving from segmentation. What is this about and how does it affect the Supply Chain?
•The question requires industrial analysis to see the consequences that the current segmentation has on the actual supply chain at Gabriel.
2)Discuss which part of the old supply chain and which market factors can drive the change.
•We understand that this question asks for a full analysis of the supply chain network and must be related with the analysis from the previous question.
3)Discuss which business benefits as well as potential disadvantages and risks the new supply chain set-up could create – from this suggest which areas and factors (variables) the supply chain manager should manage particularly careful.
•The question asks for pros and cons of pursuing the proposed new supply chain and how can the cons be minimized.

Extraits

[...] There is a risk of having poorer quality due to new machinery and suppliers high as well. That could end in customers dissatisfaction and shift towards other suppliers. Also, acquisition is a very costly decision therefore big investment is necessary from Gabriel for its SBU. However, market is very price sensitive what does not let price increase of production. Bibliography Datamonitor. (2011). Textiles in China. Reference Code: 0099-0810. Hoek, A. H. (2011). Logistics Management & Strategy. [...]

[...] Gabriel's Supply Chain (Hoek, 2011): Gabriel's supply chain is divided among its SBUs specialised on specific processes. One of these SBUs is Gabriel China which functions as a subsidiary on the Asian market, but it serves European customers too. Figure Gabriel's Supply Network Figure Network of organisations Material flow is organised so that waste is avoided as much as possible. For the product Gaja, Gabriel manages a C2C[1] process. Raw materials[2] come from suppliers into Scandye where the textiles are produced and stored as inventory until sold. [...]

[...] FT Prentice Hall Financial Times. Holding, G. (2010/2011). The Annual Report. Aalborg: Gabriel Holding A/S. Per Vagn Freytag, A. H. (n.d.). B2B Market Segmentation. North Holland . Shankar, A. A. [...]

[...] That would increase the speed of delivery (one of the biggest weaknesses) as well as reduce prices since less money on delivery spent. Also, market sensitiveness would improve. It would lead to better ability of the supply chain quickly react to market demand. Process integration should be managed through creating common system for information share. Variable of customer satisfaction is essential to concentrate on willing to create strong relationship with customers fulfilling their needs. However, it would affect the information and material flow within supply chain and it would raise a lack of trust ending in bigger span of control needed. [...]

[...] Gabriel From a Supply Chain Perspective Interpretation of the case questions The Market challenge deriving from segmentation. What is this about and how does it affect the Supply Chain? The question requires industrial analysis to see the consequences that the current segmentation has on the actual supply chain at Gabriel. Discuss which part of the old supply chain and which market factors can drive the change. We understand that this question asks for a full analysis of the supply chain network and must be related with the analysis from the previous question. [...]