FNAC: A successful online business

Résumé du document

Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company).

Companies have understood the importance of this phenomenon, and decided to use several tools to answer at customer expectations. E-Business and e-trailer are more and more use by companies in all the sectors. We can define the term "e-business" as integration within the company of tools based on communication and information technologies to improve the working of the company and to create added value.

More companies use e-tailing in order to sell its products for the customers. Customers can find on the website of the company the catalogue with products offer by the company. Customers can buy any product in this virtual mall. The security of businesses transaction is very important in order to reassure the customer.

Extraits

[...] Indeed, Fnac adapted it offer with the new technologies and according the cultural changes. People download music or film more and more. But, the French government legislate the exchange of numeric music. The government fights against illegal download. So, I think it is interesting to study the e-trailer of Fnac. How this company succeeded using e-business? How Fnac knew adopted new technologies with its business model? Which innovative strategy use Fnac in order to stay more competitive? In order to answer at these questions, we will make a deeper study of FNAC. [...]

[...] - An online security payment. Nowadays it is primordial for business online. But it is also a good way to reassure the customer. FNAC has known adapted it offers on its website according changes cultural. For instance, we notice people download more and more music or video with the arrival of smartphone. So, FNAC propose several services on its website dedicate to download. Concerning the downloading of music, FNAC propose a quick and simply way to download music on its website: www.fnacmusic.com After this success, FNAC decided to extend this legal online downloading to movies, software, books and videogames. [...]

[...] Consumers are more confident in online purchases. FNAC decided to democratize the high speed Internet. The manager of the website FNAC.com defines this strategy as a perpetual improvement. They do the best for always keep using the complementarity of the shop and the online shop. Thanks at the website, FNAC can extend the range, renew the offers and launch new services in order to boost the sales. In the FNAC website we can find: - An online electronic catalogue, name Contact. [...]

[...] Conclusion: In order to sum up the case study of FNAC, we can make a SWOT analyse. FNAC is a reference in the distribution of cultural goods and leisure. The company is the leader on the market in France and in four Europeans countries. In order to stay competitive, FNAC has knew use the new technologies and Internet. FNAC has developed its business online in focusing always on the expectation of the customer. It is one of the key successes of the company. [...]

[...] - 1954: Creation of the FNAC by Andre ESSEL and Max THERET. - 1957: First FNAC Parisian store, in Sébastopol boulevard. - 1965: Computerization of the accountancy and inventory control. - 1978: Launching of the Video and Microprocessing departments. - 1979: FNAC celebrates its 25 years with the opening of FNAC FORUM. - 1980: The FNAC is quoted on the stock exchange. - 1981: First store FNAC abroad, in Brussels. - 1991: Creation of the slogan “Agitator since used until 1996. [...]