The Five: New project to open a skate based cafe concept in France

Résumé du document

The report talk about a new project to open a skate based cafe concept in France. We know that the skateboard was invented by surfers who wanted to surf when they want. So they built a board with wheel and begin to skate in empty pool. This concept is a skate shop divided in two parts, in one part, the shop to sell skate and surf apparel and in a second part, the cafe to eat fresh food and hot fair trade coffee. The
decoration will be with old skateboard, old surfboard but with a modern look and a nice wood bar. Moreover, the wall must be covered by some pictures of skate and surf legend like Tony Alva, Stacy Peralta, Andy Irons or Kelly Slater.

The cafe names "The Five", in reference of the five continents because we can surf and skate everywhere in the world. And my logo is a pure and modern logo with the name and a reference to the surf and the skateboarding. For the music for the bar ambiance, the « Five » will have a 60's-70's music like Jimmy Hendrix, Deep Purple, Iggy Pop, David Bowie, the Stooges, Steve Wonder, etc.

The skate based cafe concept have to be built in a town were some skaters and surfers will be here. Because the skateboarding culture is part of the surfing culture. If the company have to be build in France, it will implanted in a little surfer's town on the seaside like Hossegor in the Basque Coast.

Extraits

[...] - Sending email newsletters to the best customers. - Buying online ads on local and national website. On this last point, the five will buying online adds on skate website as sugar.com, beachbrocher.com or thebottomturn.com. Some articles on specialised website will be great. The café want customers to be close to its mentality and its passion for the skate and surf but also to attract people who don't know skateboarding. ! ! Conclusion ( SWOT ) ! We will conclude this report with a SWOT. [...]

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[...] The first recommendation is to be a leader. You have to imagine and decide but never waste your money on something you are not convinced about. The first rule is that people can sit in your café if they feel comfortable. Moreover, Visit competitive cafes and make a note of what menu items they sell and their prices. With this informations, you have to think of extra drinks you could sell that would differentiate your cafe from your competitors. Finally, one of the most important recommendations is about the communication. [...]

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