Firefly: Business strategy

Thèmes abordés

The Firefly - Men - Women - Pricing - Network - Market

Résumé du document

Our company was born in 2005 in a small store of Paris, where we both were saleswomen. The Firefly story is one of great passion for bags, creativity and entrepreneurial spirit. We've decided to call our brand Firefly which is inspirational for the products and supports the concept. Nowadays, Firefly bags play a part in the lives of over 15 million people in over 23 countries around the world. As our concept, we wanted to combine our passion for bags to the magic of technology, but also, to combine the aesthetics to the functional. So we launched a range of various enlightened bags aimed at men and women. The inside of all our products will be lit using an LED lighting system because it's financially economical. You can activated automatically by a simple opening of the bag.

In fact, there is a very small and thin AA battery holder which is placed on the inside of the bag to respect the design of the exterior of the bag. Also, our chic-looking bags that feature illumination of the interior, uses less energy than other systems and help you navigating through all your stuff in low light condition.

Extraits

[...] We can send messages or emails about the latest offers, discounts and the latest addition to the product line. Internet has become an important tool for the consumers and it is the most economic way of promoting a company. To encourage existing customers to refer their friends to the site we offer incentives vouchers to every new customer and a gift of customer loyalty for their birthday. Besides, we advertise in fashion columns of local newspapers and fashion magazines. Indeed, fashion enthusiasts who read these newspapers and magazines are our potential customers and thus this method can prove to be very helpful in selling bags. [...]

[...] And the wallet for money For women: The classic handbag The tote bag larger bag with a handle The over-the-shoulder bag The laptop bag/The briefcase and the purse Besides, we offer three various materials per kind of bag : that is to say real leather, faux leather and synthetic and of course several colours are proposed. These are functional, practical, trendy and good-looking bags. www.oboolo.com 2. Pricing guide : We are aiming at end affordable middle of the road pricing structure. This captivates those in the 25 to 35 age group. [...]

[...] Our business 1. Description of our company and the products we sell: Our company was born in 2005 in a small store of Paris, where we both were saleswomen. The Firefly story is one of great passion for bags, creativity and entrepreneurial spirit. We've decided to call our brand Firefly which is inspirational for the products and supports the concept. Nowadays, Firefly bags play a part in the lives of over 15 million people in over 23 countries around the world. [...]

[...] The luxury items with brands such as Louis vuitton, Chanel, Hermès, Gucci, Prada Upscale brands such as Lancel, Lancaster, Lonchamp, Séquoia, Lamarthe. And medium scale brands such as Kipling, Samsonite, Delsey, Eastpak. In addition, it's important to know that Asia, in particular China, Japan, Hong-Kong and Singapore, and The United States are the biggest exporters of leather trade in the world and thus our biggest competitors. Bearing in mind that the imitation is a real threat and also compete with us. www.oboolo.com 3. How to promote our business ? [...]

[...] This mode of advertising is expensive but the reach to potential customers is very large Why are we successful ? We have enjoyed a lot of success with our products and have established a very good relationship with all our suppliers, distributors and customers. We aim to grow our business and develop new and exciting products. We are renowned for quality and professionalism. As our products are manufactured in Europe we can react quickly to trends and production demands. We see our business entering three new market places this year. [...]