Entrepreneurship is a mindset or a way of thinking that is opportunity-focused, innovative, and growth-oriented. We will examine some key success factors required to start a company and how these can be linked to Overnite Express company.
Rob Ukropina learned a good deal about entrepreneurship before starting Overnite Express. Earlier, He had launched a business which went bankrupt. However, this failure familiarized him with the risks related to the management of a business and prevented him from committing the same mistakes again. Moreover, his leadership quality and forceful presence helped the company to grow and succeed.
Overnite Express has some competitors but the main competitors are FedEx, Ups, United States Postal Service and DHL. However, they operate globally contrary to Overnite which operates regionally in California, Nevada, Arizona and Mexico only. Overnite Express has a different logistic system (supply chain and distribution chain) and is more efficient in these specific states.
[...] He saw that there was a potential market for a regional delivery service that was small enough to make corrections in mid shipment if there were any logistics problems. The quality service offered by Overnite Express owes its success to the strategy developed by Ukropina. He has developed his entrepreneur philosophy inside his new company around an incentive plan which allows him to keep good employees from becoming complacent, or worse, from leaving the company. Moreover, in Overnite Express, everyone including the chairman (Ukropina), is paid a permanently fixed salary. [...]
[...] However, they operate globally contrary to Overnite which operates regionally in California, Nevada, Arizona and Mexico only. Overnite Express has a different logistic system (supply chain and distribution chain) and is more efficient in these specific states. How Overnite Express succeeded New Idea In this enterprise, Ukropina has acted out the role of a true entrepreneur. In his previous experiences (sales and managerial duties in printing jobs), he had made numerous contacts with financial institutions and law firms. Once his $ 1.1 million company was developed, he used this network of “friends” after having to get his first customers! [...]
[...] Within such an organization, everyone in the company becomes an entrepreneur in his or her own right. In Overnite Express, the entrepreneur spirit is very present! Thus, employees are happy, which means they will do their best to fulfill customer needs. Moving on to differentiation strategy, Overnite Express has the highest average tariff in the industry with $ 14.25 due to the quality service offered. Ukropina realized how important it was to invest in technology in order to remain competitive. [...]
[...] It has a delivery rate around Overnite has a better delivery rate than FEDEX or UPS, which is why Overnite holds a competitive advantage. By developing his electronic system such as the first “humanless” sorting system, Overnite has developed its business: - Overnite decreases use of workforce. - Overnite saves time and has a better efficiency in delivery rate. Conclusion To conclude, we can say that although there is no foolproof way to start and establish a successful company, there are some key success factors which help. [...]
[...] Competitive advantage is a position a firm occupies against its competitors. According to Michael Porter, there are three methods a company can adopt to create a sustainable and competitive advantage. - Cost leadership: We can talk about cost differentiation when a firm delivers the same services as another company but at a lower cost. - Differentiation: this is when a company delivers greater services for the same price of its competitors. - Focus: concentration of the company on a specific product. [...]
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