Algae exportation to Japan

Résumé du document

Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact that it is still little developed compared to other food stuffs. However, to succeed in our project, it is essential to have a good adequacy of the product in the country. We have, thus, to decide how to export our product to Japan, because it is in this country that the art of cooking of algae began, they are thus the most favourable to export our product to. After a presentation about Japan, then about our product, the last part of this report will be devoted to the marketing of algae in Japan.

Extraits

[...] The algae are however an important source of trace elements. Certain varieties can be regarded as vegetables of the sea. Used as condiment, they could replace on our legs of salted meadows grasses of Provence. Below, the list of the products offered by our company: The algae will porphyra: It is a variety of algae which is used to create the sheets of Nori (see photo opposite) necessary to the manufacture of the sushis, particularly popular culinary speciality in Japan. [...]

[...] In order to respect the environment, (very important concept for the Japanese) our algae are packed in flax fibre bags. We propose three formats, for better fulfilling the requirements of our customers: 100 kg 250 kg 500 kg Storage The algae ready with forwarding are stored in warehouses on the site of the company. They are classified by varieties. The warehouses must be dark to preserve the colour of our products. Moreover, the rate of hydrometric must remain weak not to deteriorate the goods and to avoid certain bacteriological developments (like mushrooms for example) Algae Exportation March To sell our product in Japan The Japanese market The choice to export its product towards another country is not done randomly, for that it is necessary to study the state of the market of the host country through its economic indicators. [...]

[...] In addition, it is very badly seen to sing its own praises, just as it is more effective to kill its enemy by silence (Mukusatsu) . Linguistics difficulties are at the origin of a huge number of misunderstandings between Japanese and other people Algae Exportation March Comprehension of the time culture Each culture has its own language; it has also its own language comprehension. One of the first thing to learn to work in Japan is time comprehension. We tend too much to consider our own design of time as a universal one and to project it on foreign cultures. [...]

[...] For Japanese, it is essential to know the level and the behaviour of an interlocutor. If not, it is impossible to decide the behaviour to adopt, impossible to establish a trust relation Algae Exportation March Japan Varieties of algae marketed on the Japanese market Although present in many products for current human consumption as a by-product, the European culture does not leave any place with the consumption of alga as such. The Asian ones eat on average 10gr algae per day and anybody. [...]

[...] The principal Japanese airline companies are Japanese Al Airways (ANA) and Japan Airlines (JAL) Our Logistic To work on an international base implies to export our goods. And to convey it in Japan, we must combine the terrestrial way with another means of transport, because Japan is an island. So two possibilities are offered to us: the maritime way and the air route. To define the more adapted means of transport, we detail in a tableer the advantages and the snags of these two means of transport: Advantages Maritime transport The cost definitely lower than the other means of transport. Important capacities. Speed. [...]