Evian

Thèmes abordés

Evian, Marketing policy

Résumé du document

3 commercial periods:
In the 68s:
"So council marmot, go and live in the mountains or drink plenty of Evian"
90s - 2000:
"Evian, approved by your body as a source of youth"
Water is as important as air you breathe
Today:
"Live Young"
Evian managed to stand out from other watermark thanks to:
Its wide range of products
But also thanks to the popularity of its advertisements
Evian is very close to its consumers :
Popularity on Facebook
Website
Humanitarian causes

Extraits

[...] Other ways of communication: Customized bottle: Capture d'écran 2014-03-20 à 12.36 .46.png Personalized bottles: Limited series: Laura < number > Marketing Policy T-shirt: Evian has developed different other products : Example: T-Shirt Babies Customers communicate for Evian thanks to theses T-shirt Macintosh HD:Users:jenniferlaurent:Desktop:Capture d'écran 2014-03-19 à 14.15 .36.png laura < number > Marketing policy Events: Memorable and original events Example : London Support blues at the end of the year Built a swing and a pink rocking 2 games: adapted size for adults More people played, more elements generated artificial snow Elodie Faire le lien sur la photo http://streetplanneur.com/index.php/2013/01/23/evian-fait-retomber-les-londoniens-en-enfance/ < number > Conclusion Evian managed to stand out from other watermark thanks to: Its wide range of products But also thanks to the popularity of its advertisements Evian is very close to its consumers : Popularity on Facebook Website Humanitarian causes elodie < number > Question Since the beginning of our presentation, how many bottles has been product? Laura Ouvrir le lien au début de la présentation http://www.planetoscope.com/boisson/1284-production-de-bouteilles-d-eau-minerale-d-evian-dans-le-monde.html < number > Thank you for your attention Any question ? [...]

[...] Elodie < number > Evian's water 2. The range: Different products adapted to different targets “Evian it's where I want, when I want and in any sizes” Large range of bottle and sizes Main target: adults who belong to a higher socio-professional category Elodie < number > Evian's water For pregnant women and babies: Maxi Bottle of 2L For families: 1,5L For worker : 1L For athletes : 75cl (plug adapted) For daily : 75cl For children : 33cl For restaurants, bars, clubs: Glass bottle For athletes : 75cl (plug adapted) For environmentally responsible: plastic bottle eco-designed For babies : 33cl + nipple kit laura < number > Marketing policy 1. [...]

[...] Evian Laura Killy Elodie Tamborini Introduction What do you think when I say Evian? http://www.youtube.com/watch?v=P_cT32i3owc In your life, how many litters of water do you think drink on average? Elodie < number > Content Evian's presentation Evian's water Composition The range Marketing policy History Slogans Other ways of communication Conclusion Elodie < number > Evian's Presentation Created in 1826 Known as a thermal treatment Belongs to Danone since 1970 Comes from the Alpes The water most sold in France Laura < number > Evian's Presentation In your opinion, What is the Evian annual production in litter? [...]

[...]  The production is about 1,5 million litter per year In France, Evian = 18% of the water bottle market Who is the Evian's challenger?  Laura < number > Evian's water 1. Composition Water test : Can you tell me which one is the Evian's water? Which one do you like the most? [...]