The company Renault and the consideration of environmental issues in its production

Résumé du document

Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its knowledge it continued to grow constantly to be a leader in its market and became Europe's most profitable car maker.
As many years ago, Renault adapted its strategy and production to the need of war by producing truck, stretchers, ambulances, and even the famous FT17 tanks, today a new issue and evolution of our world which needs adaptation appears: environment. Nowadays, environment is a very important issue and is in the heart of political debates but also in the heart of people. Today, with the evolution of research and media everyone knows that protecting our planet is a major concern for the survival of many animals4 and also next generation's survival. We know that one of the major reasons of pollution are vehicles and their gas emissions. Car manufacturer started to adapt their production to make ecological cars and use this environmental issue as a real marketing strategy. That is why we wanted to tackle environmental issues from a car manufacturer's point of view, like Renault's. Renault creates wonder in minds by managing environmental issues in its car production.
We will see how, through many research and innovations Renault not only succeeded in producing ecological cars but can also propose different solutions and different models to fit to each customer. Renault even talked about a new car that the group would commercialize which is 100% natural and could work with electricity. This kind of car could make revolution and dethrone car which work with gas. With an adapted strategy and a strong communication, the group's objective for 2010 is to be a pioneer in mass marketed electric cars and continue to offer low CO2 emission affordable cars.

Extraits

[...] That is why Renault as well as its competitors cannot ignore the environmental issues. It is more crucial that having an environmentally friendly car is the most important criterion for buyers after price and security. Since 2006, Renault has changed its policy and reoriented it towards the environment. It is becoming a trend amongst carmakers to develop that would reduce emissions in some ways. We can name for example, the Chevrolet Volt, the Polo Blue Motion by Volkswagen or Toyota's Prius which is one of the most effective innovations for the industry. [...]

[...] We chose to study how a French manufacturer, Renault manages the environmental issues in its car production. We noticed that Renault exists in France with a real environmental communication. Its main objective in 2008 was to decrease 30% of its CO2 emissions and it actually managed to do it. So, we would tackle environmental issues from a French car manufacturer point of view: Renault. We noticed that during the Geneva auto show, all car manufacturer exhibit new environmental cars with different concept: Hybrid cars, electrical cars, cars equipped with solar panel and so on. [...]

[...] They want to prove that they care about environment and that they can make new cars that produce less CO2. This is a positive point for them, but the customer is lost in front of all these new range of “Environmental cars”. What could they answer about “What is an environmental car? Is it a car which consume less gas or a car which produce less In fact, the consumer doesn't really see the innovation, and he/she is being attracted by the environmental bonus which allows changing their old car at a better price. [...]

[...] Based on a more stable economic environment, the announcement of a new mid-term plan is expected next year. Outlook and priority actions in 2010 Renault expects economic conditions to remain difficult in 2010 with the European market that could contract by 10% versus the total industry volume of 2009. In this context, consistent with 2009, the company's objective is to generate positive free cash flow and thus continue to reduce debt. To meet this objective, Renault will rely on four key aspects in 2010: - The appeal of its product range, which will continue to be broadened and renewed with six new product roll-outs in 2010 to maintain the market share momentum of second-half of 2009. [...]

[...] Chaired by Carlos Ghosn, it is composed of three Renault directors and three Nissan directors. It steers the Alliance's medium- and long-term strategy and coordinates joint activities on a worldwide scale. Renault-Nissan b.v. is responsible for the management of two joint companies, RNPO (Renault Nissan Purchasing Organization) and RNIS (Renault- Nissan Information Services), which are charged with optimizing the purchasing strategies and information systems of the Alliance. Close collaboration The Coordination Bureau reports to the Alliance Board and coordinate committees made up of representatives from both companies. [...]