Destination enterprise: Honda

Résumé du document

Our group consists of 7 members with 5 different nationalities. The enterprise chosen for our study is Honda Brest. Progress on what will be the eventual report has been very slow due to issues within the group for the past few weeks but it is now on a rapid increase. Only 3 of the people in our group speak fluent French so only they could conduct interviews.

We had a interview with Franck Oppermann, son of Pierre Oppermann (founder of Honda Brest) on the 22nd November, 2010, two of our group members went for another brief interview but with the manager of Honda Brest instead. A brief 20-minute interview which proved much more useful and informative than the previous one. It was also our best source of information thus far.

This is probably our toughest obstacle to overcome and one we are currently still having problems with. Honda is a worldwide global brand and therefore an abundance of information on the Honda group is available. Unfortunately this is not the same case with information on Honda Brest which is the information we need in particular.

Extraits

[...] Jack,Ginter , Peter M. (2006)“Internal Environment Analysis and Competitive Advantage” inStrategic Management of Health Care Organizations (5th Edition) 149-185 -Tomy J.Watson(2008) ‘'Management Organisation and Emplayment Strategy'' 272 -Weisbrod, Burton Allen, Worthy, James C. (1997) “Part II: Organizational Coordination” The Urban Crisis: Linking Research to Action 129-177 Direction Honda World Honda Asia Honda America Honda Europe Honda Strasbourg Honda Lorient Honda Rennes Honda Brest . Honda Colmar . [...]

[...] At the opposite an organic structure is lesser standardized and they bring more flexibility. Our company Honda Brest have an organic structure because seller needs autonomy, but a part of their work are standardized, because they need to follow specific process for specific task . So we can't say Honda have a formalized structure totally organic or bureaucratic, they are both but with a majority organic parameter. Motivation is a parameter very important in sells field. Excessive behavior formalization has a psychological impact for employees. [...]

[...] But this market will be very important in the future, because this kind of cars is very ecologically and will make the environment healthily. I have learned to locate information, identify key points of the investigation into the company, to associate theory and practice. I also observed that different theories are not applied equally to all companies, because every company is different. But the most important thing I have learnt is to work in a group with 6 people who did not know until now and very different between us. [...]

[...] The participative approach works, Theory Y. Honda motivates its employees with some premium, contest, travel or gift voucher, but the company doesn't promote career plans and there is not a lot of turn over inside the place, generally people worked here more than five year. The control of its employees is through a sales report for every seller. The organigram chart of the company shows the relationship between all steps in the company and how many employees there are in the work chain. [...]

[...] At work can affect health in many ways and they are all important. can cause damage as a result of the workload, either physically or mentally, and in general, psychological and organizational factors can generate fatigue, stress, job dissatisfaction, etc. From more technical standpoint preventive, also affected the job security through the slow deterioration of the health of worker produced by chronic exposure to adverse situations, whether by the environment or work. For that reason, Honda try to improve this continuously so that their workers are in the best conditions and to do their job with freedom and confidence, which give positive results. [...]