Dawanda website analysis

Résumé du document

The online objectives of Dawanda.fr are to provide a website by which any designer can offer its products. Each designer can open its own shop. It represents an intermediary between designers and customers who are looking for unique and original products. The main objective of Dawanda is to make designers sell in order to get commissions. Another underlying objective is to make customers loyal by creating a strong Dawanda community.

The online offering covers a wide range of handmade products: fashion products, accessories, bags, jewelry, baby and children products, home, art, vintage… Dawanda offers designers to open a shop for free (Dawanda takes 5% commission for each products sold). In addition of designer products, you can buy vouchers by which you offer to a person a sum of money to spend on Dawanda. The online strategy is to generate revenue by making people open shops and by encouraging new customers who will buy designer products. The website allows also creating a personal space.

Extraits

[...] Blatantly incomplete areas of site. Occurs:_White space on each side of the site Chapter 2 Task-Support Bloopers 8. Redundant requests. Asking users for the same data repeatedly. 9. Requiring unneeded data. Making users provide non-essential information. 10. Pointless choice. Offering or requiring meaningless choices. 11. Omitting important options. Choice excludes options some users need. 12. [...]

[...] Making people type. Using a text field for a choice setting. 23. Intolerant data fields. Text field is too picky about how data must be typed. 24. No defaults. Controls and form fields with no default value. 25. Faulty defaults. Controls and form fields with the wrong default value. 26. Compulsory clicking: No default text input focus. Users can't just start typing. [...]

[...] I think Dawanda has to develop its competitive advantages by focusing on the community aspect and by showing that it has more qualitative products than competitors. Dawanda exploits well the interaction with its users and the sensation of proximity created by the social network. Summary and overall assessment Dawanda.com is a Web 2.0 website because is allowed users to participate and to interact by for instance leaving comment about products or by going on forums.It allows people to define themselves in their data by for instance creating their personal account. [...]

[...] I find that it allows to the site to be clearer and to not appear as too charged. Dawanda.com looks the same in various browsers: googlechrome, firefox or internet explorer. Accessibility A site to be accessible has to deal with some principles (http://webaim.org/intro/#training), to asses those aspects I use a tool created by webaim (http://wave.webaim.org): “Provide appropriate alternative Dawanda.com provides alternative text on many pictures. On the homepage, I count 25 pictures which have alternative pages and 11pictures which don't have it. [...]

[...] In all, the tool of webaim has detected 30 accessibility errors. I think Dawanda has to progress especially for colorblind accessibility. Visibility & Traffic Generation To know if it is easy to retrieve Dawanda through several search engines, we will test some search terms: With “handmade products” (translate in French or german for French or german search engine), we obtain: So how can we explain those bad results? To me it is because there are too many sites of designer products, sites as advanced as Dawanda are rare, but small sites of independent designers are a lot and prevent in part Dawanda from being visible. [...]