Can we consider corporate social responsibility (CSR) as a mean of recognition for multinationals company?

Résumé du document

Ethics has been a very important subject for thinkers since ancient times. The definition of ethics, a reflection on the reasons for desiring justice and harmony and how to achieve these, will be a valuable aid in the development of this thesis. It establishes the criteria for acting freely in a convenient location and making the choice of a behavior with respect for oneself and others. The purpose of ethics is thus itself a practical activity, not to acquire knowledge, but to act with a sense of social responsibility.

Baruch Spinoza in the Ethics, published in 1677, defined the good as "what we know with certainty to be useful." Rational and intuitive knowledge is the primary way that tells us how our actions, individual and collective, create freedom for all. Thus, true joy is not a reward of virtue but virtue in itself (according to the final proposal of Ethics).

Extraits

[...] Means The Modern Corporation and the Private Property, New York, Mc Millan BALLET DE BRY Jerome and Frances, the company and Ethics, Editions du Seuil Bowen Howard, Social Responsibilities of the Businessman, Harper and Row, New York, Capron. Quarel.F (2004), Myths and Realities of the responsible company Actors, Issues and Strategies, Paris: La Découverte Dow Vote, The corporate dilemma, traditional values versus contemporary problems, Englewood Cliffs, N.J Michele and Bernard Descolonges SAINCY, companies will they be responsible for one day?, The Dispute, Paris Duska, Business Ethics: Oxymoron or Good Business?, Business Ethics Quarterly John Elkington Cannibals with Forks. [...]

[...] Can we consider corporate social responsibility (CSR) as a mean of recognition for multinationals company? Summary P.3 Introduction A / What is the relation between CSR and multinationals company according to literature? P.7 P A.1 / The CSR: a concept in thought . A.3 / An investment in the long term . A.4/ Conclusion Hypothesis . A.2 / ―Sustainable‖ pressure on business and legal framework . B / Consumers & Multinationals point of view: How can we test this relation? [...]

[...] Carrefour realized they needed to make a change. The company also had additional weaknesses. The company's image was no longer fresh and new, making it difficult to attract customers or employees. Also, the operating cost was way too high. Therefore, brand image needed to be improved and costs needed to be streamlined. B.3.II.b-CSR actions taken by Carrefour in its marketing policy After briefly introducing the company, we will now focus on our subject, namely how a group such as Carrefour make use of CSR to be recognized. [...]

[...] Consumers are not fooled in this regard, as evidenced by our qualitative study. But can you blame them? This principle, at the base optional from civil society, is becoming a requirement. Responsibilities on the shoulders of companies are already huge (employment, health, social). It makes sense for companies to seek to develop this advantage. The multinationals are not blameless in that most of the negative externalities are created within them. Similarly if we can agree on the fact that this practice is ethical as understood by Baruch Spinoza, one wonders whether it is moral to create money on values that are universal, and must be disinterested. [...]

[...] CSR (Corporate Social Responsibility) is largely due to the above definitions of ethics. In a world where emergencies are increasingly present, CSR is concept whereby companies integrate social and Environmental Concerns in their business operations and in their interaction with stakeholders on a voluntary their basis" (Commission Green Paper 2001); stated more clearly and simply, this is "the business contribution to sustainable development issues (French Ministry of sustainable development) Indeed, today the company faces three responsibilities: -Environmental, as it should be concerned with the impact of its activities, whether positive or negative, on the environment (pollution, energy consumption, etc.); -Economic, as it allows the creation of wealth and jobs, so the company must pay special attention to its growth and profitability; -Social, because it must ensure good working conditions for its employees (ergonomics, the potential devolution, gender, etc.), fair relationships with customers and suppliers, and relationships of mutual trust with its investors. [...]