Competition around the globe: How do "Fruit & Passion" compete with Yves Rocher?

Résumé du document

The positioning: "Organic cosmetics"

Shops concept: "Studio of cosmetics"

The fitting: 3 different spaces
- Vegetable greenhouse : product in basket, make-up area
- Vegetal laboratory: herbal medicine products
- Beauty salon: aesthetic care

The layout: - Natural materials, colors from nature (green and brown)
- Importance of the natural light
The atmosphere: Rural, studio of a cosmetics maker
Objectives: best image of the products, identity of "Creator of organic cosmetics"

Extraits

[...] Also in medium and developing cities 1600 shops in the world 550 in France Distribution channels : sales in shop, Internet, Distant selling Ordering by : Phone, Internet, Mail 1 brand : Yves Rocher 700 products in 6 families New strategy :some products turn into organic produce Middle of the range Ranges according to the seasons Some services Local adaptation Concept Mix-marketing Yves Rocher Untitled-2.JPG Fruits & PassionRetour à la page d'accueil Conclusion Introduction Local adaptation Concept Mix-marketing Fruits & Passion Product Price The price is quite high because Fruits & Passion's products are quality products. [...]

[...] . http://www.carrefourpourelle.org/fondation/images/Logo_FruitsP.jpghttp://www.moncentre.fr/site/medias/Yves-rocher-logo.gif « Competition around the globe » http://blog.ventes-responsables.com/blog/public/yr1.jpghttp://www.fruits-passion.ca/uploadedImages/Contenus/Entreprise/Quoi_de_neuf/boutique-mail-champlain-brossard.jpghttp://communicationresponsable.files.wordpress.com/2010/12/yves-rocher-102-champs-elyse9es.jpghttp://www.les-bons-plans.fr/images/bons_plans_paris/1505/bon-plan-produits-yves-rocher-noel.jpg Problematic : How do « Fruit & Passion » compete with « Yves Rocher » ? [...]

[...] http://www.fruits-passion.ca/uploadedImages/Contenus/Entreprise/Historique/2009.png Untitled-2.JPG Introduction Fruits & Passion vs Yves Rocher : each one its concept Retail outlet : merchandising, location and objectives Their mix-marketing Local adaptation of each one France / Canada : What difference? 2 companies, one product : shower gel Conclusion Fruits & PassionRetour à la page d'accueil Untitled-2.JPG < number > Fruits & PassionRetour à la page d'accueil Concept Local adaptation Conclusion Introduction Untitled-2.JPG Fruits & PassionRetour à la page d'accueil Local adaptation Conclusion Concept Introduction Retail outlet : positioning, merchandising, target and objectives The positioning: “Vegetable cosmetic” Shops concept: “ Studio of cosmetic” The fitting: 3 different spaces - Vegetable greenhouse : product in basket, make-up area - Vegetal laboratory: herbal medicine products - Beauty salon: aesthetic cares http://static.seek-blog.com/i/magazine/thumb/150/46/forfait-epilation-yves-rocher-197840.jpghttp://www.choisir-sa-franchise.com/_files_/DONNEES_FRANCHISEURS/116/Photos/franchise_yves_rocher_interieur.jpghttp://www.lsa-conso.fr/mediatheque/1/7/9/000001971_5.jpghttp://www.soldes-maroc.com/wp-content/uploads/2011/07/Yves-rocher-logo.gifhttp://www.soldes-maroc.com/wp-content/uploads/2011/07/Yves-rocher-logo.gifUntitled-2.JPG Fruits & PassionRetour à la page d'accueil Local adaptation Conclusion Concept Introduction The layout: - Natural materials, colours from nature (green and brown) - Importance of the natural light The atmosphere: Rural, studio of a cosmetic maker Objectives: best image of the products, identity of “Creator of Vegetal Cosmetic” The target: Every one Every age, sex and social background Objectives: To correspond and sell at every one. [...]

[...] This shower gel form a part of Yves Rocher's classic products This product is not really essential for Fruits & Passion How important is the promotion ? Not really because it's ordinary product Importante promotion for the summer because it was a new fragrance. [...]

[...] But the target is especially well-off customers who have a high purchising power Promotion Web site (www.fruits-passion.ca) Word of mouth Few partnership (for example with chocolat factury) Citations in few magazines (as Th Ottawa Citizen) Newsletters (twice or thrice a month for the VIP clients) But they don't have a advertising account for do TV ads or billposting Place In more 2000 outlets all over the world (Canada, Mexico, United States, Europe, Asia and Middle East Fruits & Passion stores and Franchise stores (one delivery a week and everyday in December) And also by internet Natural products which preserve the environment Orignal and good-looking products with a very coloured design 3 ranges of products: Body care, atmosphere products and Cucina for the kitchen Many essential oils-based products Untitled-2.JPG Local adaptation of each one France / Canada : What difference? [...]