The Aircraft company Airbus

Résumé du document

This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the direction it has chosen? 3. Where (which business areas, countries, etc.) and why is the organization doing well? What are the reasons for which it is doing badly in some areas? 4. What are the opportunities and threats for this organization? 5. How will the organization capitalize on its strengths and reduce its weaknesses? 6. Where is the organization's competitive advantage? 7. What should the future objectives of the organization be? What are its realistic goals? 8. What choices does the organization have? 9. What would be a good choice for the organization? 10. What are the implementation aspects?

Extraits

[...] To conclude, the implementation aspects of the strategy of Airbus are: -The amount of investments (According to EADS, milliards for the A380 launch and the A350 program and milliards in research and development about the A380 design) -The mobilization of 52000 employees for the A380 program -The synergy and cooperation with the Asian industry -The financial planning granted by and the agreement with the European Union in 1992, which gives the right to airbus to grant refundable loans near the European Union. -The deployment of 111 customers services worldwide. -The high spendings in research and development, which represent an average of 13% of the turnover in the aeroplane market worldwide. Bibliography www.airbus.com/en/careers/meet/glance/ - 18k - www.airbus.com/en/worldwide/ - 18k - www.usembassy.org.uk/air111.html - 29k - repository.tudelft.nl/consumption/idcplg?IdcService=GET_FILE&RevisionSelecti onMethod=latestReleased&a . [...]

[...] The Aircraft company Airbus Take any business organization you wish and apply to it the following ten questions. Base your answer on public information about the organization, which you can find on the Internet, in newspaper or magazine articles. Please add the sources of information used in your answer. You may choose any organization, except the ones mentioned already in this course. Answer the questions below: 1. Where is the organization going in terms of strategic direction? Introduction: The goals of the consortium The European aircraft company Airbus was officially formed in 1970 as a consortium of France's Aerospace and Deutsche Airbus. [...]

[...] The field of research and development is the force to Airbus compared to Boeing and is shown by the competitiveness, amounts of investment for projects and the quality of airplanes improvement of the comfort and the safety of passengers He said Airbus spends more on research and development than Boeing, its work force and factories are more productive and its planes more environmentally friendly. Finally, Airbus receives amounts in research and development by EU governments for civil aircraft project 3. Where (which business areas, countries, etc. ) and why is the organization doing well? And where and why badly? [...]

[...] Moreover, the price per seat is lower than that of Boeing. The A380 burns 12 per cent less fuel per seat. As it is confirmed by the representant of the subsidiary and majority shareholder EADS: we are producing most aeroplanes because we have more clients and more orders”. Indeed, Airbus has today more of 138 clients worldwide. Finally, by its expenditures for innovation and technology, Airbus is creating a new design of comfort and safety for the passengers through the A350 design What should the future objectives of the organization be? [...]

[...] In order to respond to this type of demand, including the worldwide market, Airbus starts its strategy to launch jumbo planes, which bring a high margin and a lower cost of consumption per seat. In long term, the strategy is to outsell Boeing. To conclude, the strategy of the two Aircraft companies are very different: Airbus bets on jumbo planes (which allow high margin profit) and hub connections (for international platforms and connections) while Boeing bets on wide body plane and regional connections. Finally, Airbus thinks the Africa market is becoming an interesting target (view answer 8. What choices does the organization have? [...]