Case study - Vente-privee.com

Résumé du document

Value Proposition:
Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website.

Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery; Save time; Added convenience; Sales are limited in time; Partner of well known brands.

Several areas: ready-to-wear, fashion accessories, home furnishings, toys, sporting goods, high tech, food ... Over 1450 brand partners across Europe.

Discounted prices: - 40 to - 70% compared to shop prices; Personalized communication with customers (newsletter, trailer to announce sales…); 7 days a week; Secure payment; Quality; Design of the website; A selective adhesion (based on sponsorship); Registration on the site is completely free and without obligation; Mobile application.

Revenue model:Private sales e-commerce model; Vente-privee.com is a BtoC model.

Sales revenue model : Commission per item sold.

Intermediary model : Vente-privee.com first negotiates with the manufacturer to reserve a stock of product. Vente-privee.com advertises the product but doesn't buy it. This sale will last from 1 to 6 days depending on the brand (on average, it last 4 days). The announcement of the sale is made only 2 or 3 days before, and shows only a trailer to create needs and interest. Manufacturer <=> vente-privee.com => consumers. The website brings buyers & sellers together. No advertising revenue model, no subscription revenue model…

Extraits

[...] There is in general 14 different offers at the same times. There are 3 different categories: - One day, one brand: Every day there is a different brand, with discounted prices on one product. - VIP Lounges: Very luxurious brand offering their product. - The basic: Most of the brands' offers. Sales last 3 to 5 days and start at 7 am on weekdays and 9am on weekends and holidays. If you click on “access to the products” of a particular brand offer, you will arrive on a page with presentation of products with different categories: Click on the left sub categories of the brand, then you have the different pictures on the right. [...]

[...] You have all the information you need to know about the product. Express buying : You see the same pictures as in the “more description choice, but it open a little page where you choose directly the size, quantity and the color. You don't have the written description. It is a more rapid way to buy your product. Then you can choose to continue your shopping or to pay your basket. In fact you need a few clicks to purchase, and there is alternative navigation to the same content. [...]

[...] As with the one day offer, we have to click on the offer to see that it is about pans. Add Twitter As Vente-privee.com is present on Facebook, on Youtube and on Twitter, vente-privee.com shoud add the twitter sign on the main page. It will enable people to twit quickly about vente-privee.com, and it is a free communication for the web site. Add on the grey line category At the top there will be the present week description with the actual sales, and the future. [...]

[...] For example if you order a present for someone for Christmas, and there are delays, you won't need the present anymore because you will have to buy another one, as you won't have it on time. Improve the applications The application should be the same as a computer in speed. The mobile application of vente-privee.com is really low and pictures don't load. Maybe they should emphasis on the main service to reduce the weight of the application. After sales service There could be a system of direct chat with consumer to resolve problem. People will feel that the company really care about them, and that they do their best to improve their service. [...]

[...] Payment is secure. There are different billing option : members can use their credit cards (Visa, Visa Electron, Mastercard and American Express) or Paypal. You also have the choice in the delivery option since June 2010: the new service set up by La Poste, So Colissimo, offers a choice of modes of delivery: home-time delivery of customer's choice (of Paris only), in one of the points relay or in a space Cityssimo. Good information : All the information are updated on the site web, concerning products, press, blog . [...]