Case study: Hugo Boss

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Rapport detaillé de hugo boss

Résumé du document

Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth in the Chinese market. Hugo Boss has been actively involved in charitable work around the world; the company's partnership with UNICEF includes work with "schools for Africa".

The company has been increasingly sponsoring various sports including golf, Formula 1 and sailing. Hugo Boss, which depends heavily on online advertising for promoting fashion shows and related events, keeps its online customers updated via news and pictures on social networks.

Extraits

[...] Conclusion Hugo Boss logo.svg Agenda I. About the company Hugo Boss AG: Core informations Evolves in the luxury goods industry Specializes in high-end mens- and womenswear Based in Metzingen, Germany Hugo Boss logo.svg Hugo Boss AG – Financial Overview Revenue: € 1.562 billion (2009) Operating income: € 158.4 million (2009) Profit: € 104.0 million (2009) Hugo Boss logo.svg Hugo Boss AG - Key Employees Key people: - Hugo Ferdinand Boss (1885 – 1948) founder of clothing company - Claus-Dietrich Lahrs (actual CEO and chairman of the managing board), - Hellmut Albrecht (actual Chairman of the supervisory board) Labour force: 9030 people (in 2009) Hugo Boss logo.svg Hugo Boss AG - Products High-Fashion clothing accessory manufacture and retail: classic tailored fashion, evening and casual fashion, shoes and leather accessories, licensed perfumes, watches, eyewear and children's fashion Hugo Boss logo.svg Clothing Around 30 millions Hugo Boss clothes sold each year throughout the world: 5 products lines in two core brands, Boss with various lines and Hugo Launching of a children's fashion collection (Boss brand, produced and sold by a license Partner). [...]

[...] Expand on the sports and arts scholarships that are already on offer. Development of the online magazine, online TV and online track which enables customers to view products and news online. Hugo Boss logo.svg Victoria < number > 3. Strengths The firm has 5,700 points of sale worldwide and 287 shops. New joint venture with the chinese Rainbow shops. Hugo Boss offers products from women's wear, children's and men's wear to accessories for casual to formal wear. Hugo Boss enforces charitable work around the world. [...]

[...] Hugo Boss logo.svg Melanie < number > 4. Weaknesses Slight sales decline of in 2008 Target market a specific group which results in a limited amount of people buying from the brand. There are many head offices and buildings across the world that costs money to maintain. Hugo Boss logo.svg Melanie < number > Major competitors matrix Hugo Boss Armani Calvin Klein Lacoste Gucci Ralph Lauren classic tailored fashion X X X 0 X X evening and casual fashion X X X X X X shoes and leather accessories X X X X X X licensed perfumes X X X X X X eyewear X X X X X X watches and jewelery X X X X X X underwear X X X X 0 X children's fashion X 0 X X X X Hugo Boss logo.svg Pauline et anais < number > III. [...]

[...] . HUGO BOSS International Case Study BIM Agenda About the Company 1. Key Information 2. Overview 3. Key Operational Heads 4. Major Products and Services 5. History 6. Company Statement & Structure of the group 7. Head Office, Locations & Subsidiaries Hugo Boss logo.svg II. [...]

[...] pauline < number > Internationalization means increasing requirements for functioning logistics Linked logistics processes ensure precise management of : - material procurement, - producing goods, - delivering goods after order, - delivering goods to points of sale on time Value Chain Hugo Boss AG anais < number > Value Chain Hugo Boss Quality concern for HBs products throughout the value chain - development of new collections innovations in the manufacturing process Logistics Purchasing Columbus project (since 2003): - Largest internal modernization process in the Company's history - Be able to react to growing business and work flows SAP: control the entire value chain of the HB Group The Columbus project was completed in the past fiscal year, while follow-up projects in process organization and IT are continuing. Pauline: across all brands as well as all of the administrative structure up to and including the points of sales. < number > Hugo Boss logo.svg Victoria < number > 1. [...]