Case study: BMCE bank, strategic diagnostic

Thèmes abordés

Diagnostic stratégie BMCE

Résumé du document

ce document est un diagnostic stratégique de la banque marocaine BMCE Bank qui fait le diagnostic de toutes les composantes de cette société a savoir l'environnement externe interne les matrices et les stratégies en plus d'une présentetion de la mission, la vision le but les objectifs et les valeurs de celle-là

Extraits

[...] VALUE CHAIN OF BMCE National network: 560 Agencies and Counters(Ticket offices) Staff of the BMCE Bank: about 5000 co-workers Innovative politics in all the range BMCE: credits of consumptions, Management of Portfolio, insurances products. computerized logistics ( computerized banking Network) of the BMCE offering a better service to the customers. Products adapted to segments: Professionals, Private individuals and Young people BMCE CALL Service Margin bmce.gif < number > Financial indicators bmce.gif The consolidated net result grows by it reaches 1,4 billion MAD. Net income in Morocco grows by it reaches 660 millions MAD. [...]

[...] The Congolese Bank, controlled 25% by BMCE Bank is a commercial bank that enjoys a solid financial base and a capital of expertise varied. Salafin, a subsidiary of BMCE represent is a finance company whose main purpose is to distribute consumer credit. Owned as to by BMCE, MAGHREBAIL finance leased equipment and real estate professional for all industries. bmce.gif Group subsidiary BMCE at 100%, Morocco Factoring is the first factoring company in Morocco. Euler Hermes RHOMA leader in Morocco's credit insurance is owned 20% by BMCE. [...]

[...] Banks are the main source which finances the Moroccan Economy. A general increase of the credits against a sensitive decline of The outstanding debts. Increase of the demands of credits. bmce.gif The marketing of the Islamic products. Evolution of the habits of purchase of the Moroccan consumer. The Moroccan consumer become more and more requiring SOCIAL ENVIRONMENT bmce.gif < number > Bank transactions become faster and faster with the developement of the technology. The progressive use of the credit cards for cash withdrawals and for the payment of the of purchases. [...]

[...] BMCE Capital Exchange, a key player on the market intermediation market owned by BMCE. BMCE Capital Management, a leading player on the market for asset management owned by BMCE. MediCapital Bank subsidiary of BMCE, based in London, bringing together all the activities of BMCE in Europe, specializes in Corporate Banking, Investment Banking and Markets. Casablanca Finance Markets, specializing in fixed income products, investment banking is devoting all its resources to market activities, operating on money and bond markets. It is owned by BMCE. [...]

[...] As regards the suppliers of computer hardware, the suppliers of fixed assets, their power of negociation is weak. BARGAINING POWER OF SUPPLIERS bmce.gif Key success Factors Diversification of products and services tailored to each customer categories A low rate of doubtful or contentious. A fine segmentation of customers. corporate communication and highly developed product. bmce.gif The establishment of a customer-centric business strategy. Establishing a policy for managing customer relationships: CRM. A presence on the international market. Life Cycle of banking Market The size of the banking system and the banking rate remains relatively low. [...]