Arcelor-Mittal

Résumé du document

ArcelorMittal is a global steel company; it is the largest steel producing company in the world and is the market leader in steel for use in automotive, construction, household appliances and packaging. It holds sizeable captive supplies of raw materials and operates extensive distribution networks. Arcelor and Mittal merged in 2007 and decided to enter the market of the Near and the Middle East. Moreover, ArcelorMittal key financials for 2007 show revenues of US$105.2 billion, with a crude steel production of 116 million tons.

In addition, Arcelor has headquarter in Paris and working with agents who speak the language. Each agent has a contract with the society as a carrier business. Arcelor also owns a service center in Turkey that will be used only to Turkish market in the years to come. Then, Mittal has a regional office with an expat in Dubai.

One product, the tinplate concerns this project. The tinplate is used in cans and foodstuff. 100% of the tinplate needs in the Middle East are imported, so it's a big market. Indeed, consumption of countries of the Middle East and Near East are similar (about 300000 tons of Tinplate).

Extraits

[...] (Especially Iraq, Lebanon, Jordan). As a matter of fact, Syria ports and roads were renovated in order to afford the goods of the neighbours. As a consequence, we could use the Syrian road network in order to transport our goods Industry Syria has adopted a prudent policy in the area of economic and administrative reforms, targeting a more conducive economic environment based on private sector involvement but with due attention to social balance. The State has started to modernise the country's banking structure, revise the foreign exchange system, privatise a number of public companies, improve the business climate, and simplify customs formalities. [...]

[...] Indeed the demand of tinplate for this country is increasing. That's why we decided to set up a local agency in Egypt, on the Mediterranean cost, because we considered this nation as one of the most important in terms of tinplate sales. This agency would be managed by 2 agents instead of one for the others. We would like to add that if the Egyptian market is gonna be growing more and more, and its infrastructure improving, that's why in the future, we though to implant a third service center, just for Egypt, in order to foster our activity in the middle east. [...]

[...] We see an emergence of a national steel industry. Moreover, Saudi Arabia has signed several free trade agreements with Egypt, for example, in the preparation of a comprehensive "Arab common market Main industry Foodstuffs & Beverages industry is the second activity in terms of number of operating factories and it employs the largest number of labor force (more than 87 thousand) Industrial estates There are several categories of industrial estates in KSA, which are managed by different specialized authorities in our case : Industrial cities the Royal Commission for Jubail & Yanbu Jubail industrial city The government of KSA, in its attempt to support the industrial sector, and to encourage the private and foreign direct investments in order to the set strategy of diversifying its economy; the development of Jubail Industrial City was launched in 1975, to provide fully equipped real industrial estates. [...]

[...] As regards Iraq, it's one of the biggest countries of Middle East; moreover it is situated in the middle of this region. Geographically it would be strategic to implant a part of our activities in this country, but there is a very bloody civil war since many years. Consequently it will be very risky to invest in this country particularly if we construct a service center Geography and infrastructures logistics Kuwait, Qatar and the UAE, have roughly the same level of infrastructure. [...]

[...] Arcelor and Mittal merged in 2007 and decided to enter the market of the Near and the Middle East. Moreover, ArcelorMittal key financials for 2007 show revenues of US$ 105.2 billion, with a crude steel production of 116 million tons. In addition, Arcelor has headquarter in Paris and working with agents who speak the language. Each agent has a contract with the society as a carrier business. Arcelor also owns a service center in Turkey that will be used only to Turkish market in the years to come. [...]