Analyse stratégique d'Haribo et de Vinci

Thèmes abordés

Vinci, Haribo, analyse interne, analyse externe, analyse SWOT, analyse Pestel, forces de Porter, DAS domaine d'activité stratégique, analyse concurrentielle

Résumé du document

Haribo
Fondé en 1920 par Hans Riegel à Bonn
Production dans 18 unités en Europe, exportation à 105 pays
2011: chiffre global de la production: 54.910 tonnes
Chiffre d'affaires : 1,8-2,0 milliard d'euros
Vinci
Fondé en 1899 (Girolou)
Chiffre d 'affaires : 40,3 milliards d'euros, dont 62% en France d 'euros,
Résultat net part du Groupe : 1 962 millions d'euros
Nombre de chantiers : 266 000 environ , 60% en France
Effectif : 190 704 collaborateurs dans le monde

Extraits

[...] Diagnostic et analyse concurrentielle J < number > uguyg 5 Forces de Porter Diagnostic externe IV. Diagnostic et analyse concurrentielle J < number > < number > Image et renommé de marque de qualité Présence dans les médias Forte capacité d'innovation Prix de vente en France Avantages compétitifs uguyg < number > S < number > VINCI, premier groupe mondial de concessions et de construction Image : http://www.fondationlouisvuitton.fr/ Présentation de l'entreprise < number > 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data:image/jpeg;base64,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- Entrée au CAC 14ème rang - Rachat de Autoroute du sud de la France par Vinci - Rachat de Cegelec 2011 - Contrat de concession du TGV Tours Bordeaux - Reprise des 10 aéroports du Portugal et ouverture du capital de Vinci Park 2000 http://upload.wikimedia.org/wikipedia/fr/thumb/7/7e/SGE_logo.png/110px-SGE_logo.png Dates clés Création de la société Girolou 1990 : Fusion Dumez Lyonnaise des Eaux , GTM allié avec le groupe, déjà allié avec Entrepose 1996 : GTM-Entrepose devient http://upload.wikimedia.org/wikipedia/fr/thumb/7/7e/SGE_logo.png/110px-SGE_logo.png 1966 < number > Présentation de l'entreprise < number > Données clés Forme juridique SA avec PDG et conseil d'administration Slogan Les vraies réussites sont celles que l'on partage Siège social Rueil-Malmaison (France) Direction PDG: Xavier Huillard depuis 2006 Groupe Multilocal et multiculturel Activité industrie, tertiaire, infrastructures, télécommunications Métiers concessions et constructions Mission concevoir, financer, construire et gérer les infrastructures et équipements En 2008, elle crée le think tank La Fabrique de la Cité , objectif valoriser les initiatives pionnières : échanger et réfléchir à l'avenir de la ville. [...]

[...] Métiers et DAS M < number > Stratégies  Stratégie globale (métier) Complémentarité des métiers: de la conception à la gestion d'infrastructures de biens publics ou de masse  Stratégie de domaine (DAS) Diversification lié ou concentrique Focalisation ou concentration (à dominance diversification) Segmentation et cible client : collectivité territoriales, Etats et société privées à intérêt commun ( PPP ex: SNCF) III. Métiers et DAS M < number > METIER COEUR : LA CONSTRUCTION Le BTP regroupe toutes les activités de conception et de construction des bâtiments publics et privés, industriels ou non, et leurs infrastructures IV. Diagnostic et analyse concurrentielle M < number > Les 5 forces de Porter IV. [...]

[...] A U T O T A L R < number > uguyg Formes structurelles et organisationnelles Dir. Fin. VINCI PDG DRH VINCI DG EUROVIA DG VINCI Autoroutes EUROVIA EUROVIA VINCI Autoroutes VINCI Autoroutes Etc Etc Pouvoir décisionnel décentralisé (vertical et horizontal) STRUCTURE MATRICIELLE OP E RA T I ONNE L S FONCTIONNELS R < number > Formes structurelles et organisationnelles ≈3000 filiales ÷ branches uguyg R < number > Branche 3 http://claudesuper.files.wordpress.com/2010/12/reseaux-sociaux.jpghttp://claudesuper.files.wordpress.com/2010/12/reseaux-sociaux.jpghttp://claudesuper.files.wordpress.com/2010/12/reseaux-sociaux.jpg Branche 2 Branche 1 HOLDING Décentralisation sélective du pouvoir décisionnel Formes structurelles et organisationnelles STRUCTURE EN RESEAUX S < number > GROUPE CONCESSIONS CONTRACTING Vinci Autoroutes Vinci Concessions Vinci Energies Vinci Construction Métiers DAS Segmentation Bâtiment Génie civil Projets complexes Hydraulique Industrie Services Télécom Infrastructures Projet Elaboration Exploitation Maintenance Ouvrages Ferroviaire Aéroports Stades vinci.jpg Modalité de la croissance = croissance externe III. [...]

[...] Diagnostic et analyse concurrentielle Analyse SWOT Diagnostic interne uguyg M < number > uguyg Matrice BCG Diagnostic interne IV. Diagnostic et analyse concurrentielle J < number > Le marché de la confiserie est fortement concurrentiel, l'innovation permet l'expansion et la survie des entreprises Entreprises dominant le marché : Haribo / Mondelez ou Cadbury Schweppes / Lamy Lutti Stratégie d'Haribo sur ce marché : innover en permanence déposer des brevets / obliger les autres à adopter une stratégie de suiveur / avoir un prix moins cher / miser sur la publicité Diagnostic externe uguyg IV. [...]

[...] Diagnostic et analyse concurrentielle J < number > Etude de la chaine de valeur + des 5 forces concurrentielles + de l'environnement (PESTEL) Diagnostic stratégique FFMO-SWOT IV. [...]