Strategic analysis of Disney Company?

Résumé du document

The end of the XXth century is the period of development of new markets all around the world. Emerging countries, like China for example, are spreading themselves and capturing more and more influence in world trade. The more important firms, with a worldwide influence, have the opportunity to convey their experience and their know-how through these huge markets. Thus there is a real opportunity of development for firms like Disney. All these emerging countries represent billions of potential customers for these firms. In the XXIth century, people want, above all, to be entertained. People want to have a good time and to have a large choice of entertainments to choose from, so there is a real opportunity for the cinema and for resorts like Disneyland Paris; they are very likely to attract spectators. The latter are ready to spend money to have a good time, but they demand quality and happiness in these places and Disney strives to give satisfaction to these customers. Nevertheless, there exist snags in this situation. Since 11th September, the visitors in the Disneyland resorts have decreased. Terrorism is a common threat in these very crowded places, that are considered American symbols, and this arouses apprehension in potential visitors.

Extraits

[...] They are considered like films of good quality in all the countries. The world of cinema is still evolving, in a constant change. With the help of new technologies, it strives to give often more to the consumer, who loves seeing new things. The demand remains very strong in a sector where the quality is a real necessity. Nevertheless, it exists a real danger for the cinematographic industry: the development of the Internet makes easier the free upload of films. [...]

[...] The strategic manager works in a complex environment, so it is important to follow the objectives given at the beginning. Clearly, a strategic manager implement objectives with the company that they want to achieve. The difficulty in a complex environment is to keep focused on those objectives. So that is the point: the strategic manager has to come back often to objectives to check that he is always following the good implementation and reflection. The strategic manager is the company's leader. [...]

[...] The image and the reputation of the Walt Disney Company constitute an invaluable resource. Disney's customers are loyal and participate in the brand's development. The association of the movies and music for young people, the auxiliary merchandise and the action figures with parks and resorts is perfect for the business. Indeed, the principal target is young people and all these activities are dedicated to them. The long-standing client relationships in the sector of entertainment are important resources for maintaining the leader's position on this market competitive. [...]

[...] Walibi Park: there are several Walibi parks in Europe, for example in France but also in Belgium and Holland. They are amusement parks with a lot of attractions for families. Prices are also lower than prices for Disneyland. France Miniature, Mini Chateaux Val de Loire, Planète Sauvage: This kind of parks could represent a threat because they can substitute themselves to the Disney's attractions. They are more cultural and educative parks and parents are often looking for those kinds of activities for their children. [...]

[...] The Resorts: The demand is still really strong. Many parks are created all over the world. People like more and more their thrills. They also want to discover new universes, are in quest of evasion more as possible. The international firms have understood this and develop more and more the theme parks and resorts in order to satisfy all the expectancies of the consumers. That's why the resorts are very popular places. Moreover, parents are more and more worried about the well-being of their children, and are very implicated in their entertainments. [...]