America Movil – Strategic management

Résumé du document

America Movil was established in September 2000 in a spin-off from Telmex and Telcel, the leading provider of telecommunications services in Mexico. The spin-off was implemented using a procedure under the Mexican General Corporations Law (Ley General de Sociedades Mercantiles) called "escisión".

In 1999, America Movil (AM) began acquiring international subsidiaries and investing in Brazilian operations and other international affiliates. America Movil made significant acquisitions in Latin America and the Caribbean during the past 12 years, including the acquisitions of Telmex Internacional, CGT and Telmex.

America Movil continues to look for other investment opportunities in telecommunication companies worldwide, including in markets where they are already present. Now, all the companies are controlled by the Carso Group, directed by Carlos Slim. This man is the richest person in the world with 69 milliards of dollars in 2012 before Bill Gates.

America Movil provides telecommunications services in 18 countries and Coverage for a combined population of 836 million. In 2008, they began the largest provider of wireless communications services in the world, based on the number of subscribers (270 million subscribers), with the largest market share in Mexico, Colombia and Ecuador and the third-largest in Brazil.

Extraits

[...] Major competitors: 7 III. Part C 10 A. Multiple acquisitions of B. Acquisition of Verizon Communications 10 C. Exclusivity agreement with Apple Inc IV. Part D 12 A. Create and manage the new infrastructure 12 B. Make data services affordable to the population 12 C. Caribbean Markets 12 D. [...]

[...] We have chosen to analyze America Movil because this company represents a successful company in Latina market. To consider this company successful we have decided to determine different criteria of success. Thus in our decision we have chosen to use to distinctive dimension such as qualitative and quantitative decision. Effectively, America Movil disposes on very good Key Success Factors and Key Performance Indicators. Firstly, Critical Success Factors allow a company to create values that truly meet customer needs and develop winning marketing strategies. [...]

[...] Now, all the companies are controlled by the Carso Group, directed by Carlos Slim. This man is the richest person in the world with 69 milliards of dollars in 2012 before Bill Gates. America Movil provides telecommunications services in 18 countries and Coverage for a combined population of 836 million. In 2008, they began the largest provider of wireless communications services in the world, based on the number of subscribers (270 million subscribers), with the largest market share in Mexico, Colombia and Ecuador and the third-largest in Brazil. [...]

[...] On June 09' 2008 América Movil the leading provider of wireless services in Latin America and Apple Inc. announced that they reached an exclusivity agreement to sell the iPhone 3G in Latin America, starting with Mexico on July 11 and then the rest of Latin America. Why the company took such decisions and how it affects the company? Just the consolidation of an exclusive contract with the nowadays consider the largest technology in the world (Apple Inc.) for the exclusive selling of a luxury item such as the iPhone, represents big profits for a company like América Movil which in 2008 was already present in 18 countries of Latin America with an approximate number of 183 million subscribers. [...]

[...] Handsets and Accessories América Movil offers a range of products in addition to its wireless services, including smartphones, handsets, broadband cards and tablets and some accessories such as chargers, headsets and batteries Major customers: Its customers are spread over 18 countries in the Americas, representing 241 million mobile customers and 29 million fixed lines. América Movil does not target a portion of the population in particular, because the entire population uses communications. So everyone is a potential customer for América Movil. The launch of the method of payment "pre-paid" has enabled America Movil a rapid expansion. Indeed, the majority of consumers constituting its market are low income persons. "Pre-paid" payment allows customers to better manage their budgets by buying a prepaid card when they can afford. [...]