Advertising and communication: A new shampoo

Résumé du document

To sell a new shampoo one should know what the competition offers. Also one must understand the product and know who it is intended to. There are three very distinct types of shampoo.
- Shampoo, standard (for everyday utilization):
We will therefore consider a shampoo that you can find in any shopping malls.
- Professional shampoo: A shampoo for professional use (in hairdressers for
example). This shampoo is more expensive and also it is more difficult to find.
- Shampoo for animals: In France, as in many other countries offer several brands of
shampoos for dogs and cats. It is a fairly large market that also deserves attention.

Name of the product: DOP Traitant
Parent company: DOP
2 or 3 key features of the product: The product is of very good quality. It enables maintains optimal hair. The result of this product but also its visual effects are also seen in the long term. The range offers several products with different characteristics.

Extraits

[...] http://www.youtube.com/watch?v=LtK2qoZ8MnA The company offers many viral video because the cost is limited. Funny videos are often featuring animals. Strength and weaknesses of their advertising This is a product that has two functions. At first he aims to clean up the dog. But he also intended to bind the pet fashionable. The problem is that while the public is identified (dog owners) there is really no specific age for guests. And although the product is it is very hard to find advertising. [...]

[...] The shampoo should not be applied to the eyes because it irritates the consumer. But the brand innovates by offering a product that most consumers gene for the eyes. And so this is a product that targets children. Where is the product advertised? You can find this advertisement on internet (websites about fashion), but also in magazines. The company also uses a lot of advertising on TV because it is a very large market that really touches a wide clientele. [...]

[...] There is a desire to combine the two generations show that the shampoo is appropriate. Internet website of the product: http://www.dop.fr/ Competitive Analysis Name of the product: Kerastase Paris Parent company: L'Oreal 2 or 3 key features of the product: The product is of very good quality. It enables maintains optimal hair. The result of this product but also its visual effects are also seen in the long term. The range offers several products with different characteristics. Estimated age and gender of the target audience: This is not a product for students. [...]

[...] Advertising and Communication A new shampoo Introduction: To sell a new shampoo should know what the competition offers. Must understand the product and know who it is intended. There are three very distinct types of shampoo. - Shampoo standard (for everyday utilization): We will therefore consider a shampoo that you can find in any shopping malls. - Professional Shampoo: A shampoo for professional use (in hairdressers for example). This shampoo is more expensive and also it is more difficult to find. [...]

[...] Characteristics and quantity are the major axes to sell the product. It also requires that the result is optimal then the company should emphasize the results. Where is the product advertised? You can find the advertising on the professionals website but also on the website of the brand in the luxury section. The products are also referenced in the websites for pharmaceutical professionals interested in the results. Strength and weaknesses of their advertising The company emphasizes the quality of the product offering advertising campaign very sober and luxurious. [...]