Advertising and communication: Create a new HDTV

Résumé du document

What could be an interesting product to create is an all integrated HDTV especially for small flat. You don't have a lot of place to put a TV with a DVD player and a stereo system. The idea is quite easy: it is to create a new HDTV with all these elements integrated. You will get a television with a DVD player, a hard drive, a stereo system and wireless connection in order to transfer music and films directly from your computer to your TV.

This special TV will be composed by many elements. I would like to create two kinds of version of this system in order to touch more targets and propose different prices depending on the budget the persons have. So the first one will be on film and music orientated the second one more on game and divertissement for the "geek". The last model will have both of these characteristics. Each model will to integrate a box from Internet distributor such as Orange or Free. Thanks to this system you can go on the Internet, download files (I mean legal files of course!!). Secondly, it is interesting to put a 1 terra-octet hard-drive directly in the TV where you can stock many things such as: photos, films, videos you have downloaded on the web, emission of radio or TV you have recorded. What would be an all in one TV without a DVD and Blue Ray disc player? These two kinds of players will be integrated too.

Extraits

[...] Secondly, it is interesting to put a 1terra-octet hard-drive directly in the TV where you can stock many things such as: photos, films, videos you have downloaded on the web, emission of radio or TV you have recorded. What would be an all in one TV without a DVD and Blue Ray disc player? These two kinds of players will be integrated too. For the “music and film lovers” version a high quality sound system in order to have a good depiction will be taken. The second versions will have an interesting option: the possibility to play videogames from the different version of games console such as Sony, Microsoft and Nintendo. [...]

[...] This is an important gain of place and of course it will reduce the costs of bought because you just have to buy one product. Name of the brand and name of the product Brand “DESIGNED” We have chosen an easy name for our brand which is “designed”. Why have we chosen this word? We need an easy word which has an important signification with many different approaches: that means our product is contemporary, made by a designer who has thought about the total integration of the product. [...]

[...] Of course for the model which will have the console games system we have to make some partnerships too such as buying the patent and integrate the system in the TV and verse a part of our sales to the brand which supply us the parts that was the primary idea. After some thinking it is a good opportunity for our partners to sell us, parts of their products: thanks to our company, they are able to sell more goods so that they are able to make more sales and profits. We could buy the elements we need at a low price if we get a minimum of units. [...]

[...] Firstly, we have to employ an engineer who is going to study of could we integrate all these elements in a small space. Secondly, in this $30,000 we will have the purchases of raw materials (LED screen, audio system, and patent of console games) and the assemblage chain where we have to pay persons to do it. Thirstily our products have to be packaged carefully in cardboard because it is of course quite fragile. Internal investors We have decided in our concept to develop the concept of internal investors too. [...]

[...] Thanks to these persons, it is easier to get funds to finance our project by opening our social capital. At the end of the year, theses persons will get a part of the money we have earn. External investors We have estimated that the study and pre-series construction of 100 units will cost us $ that means 300$ of cost price per units including conception, assemblage and commercialization. We are going to need this first phase in order to launch the product and see if the return on invest is feasible. [...]