Advertisement of CityJet

Résumé du document

Cityjet is an Irish flight company created in 1994 and bought in 2000 by the French flight company Air France.
Since 2006, the company uses a 23 planes fleet.
Cityjet employs more than 600 employees.

Four exploitation bases :
- Dublin which is also the headquarter,
- London Airport,
- Paris Charles de Gaulle
- Paris Orly.

Extraits

[...] Jobber D and Fahy J (2003); Foundations of Marketing; Berkshire: McGraw-Hill Education. Mintel Oxygen database (June 2005), Airlines-UK [Online] available from [03 January 2010] Mintel Oxygen database (July 2009), Short-haul Airlines-UK-July 2009[online] available from [03 January 2010] Mintel Oxygen database (May 2006), Low-cost Airlines-international-November 2006 [online] available from [23 December 2009] Mintel Oxygen database (May 2007), Scheduled Airlines [Online] available from [03 January 2010] Pickton D and Broderick A (2005); Integrated Marketing communication, 2nd Edition, Essex: Pearson Education Limited. Schultz, D.E. [...]

[...] Control of Aircraft Noise Audience business and premium leisure passengers (CityJet, 2009) Budget The budget of advertisement campaign is about 4million pounds. (CityJet 2009) Image: 图片 42 Objective Image: 内容占位符 5 --]未命名.jpg The Position of Product A reasonable price, but a better service Objective The objective of Advertising Campaign Raise Awareness of the brand Because this is the first advertising campaign of CityJet, and according to AIDA Model and DAGMAR Model, (Colley 1961) the main object of this first campaign is to enhance the awareness of London City Airport and CityJet. [...]

[...] (1997); Integrating information resources to develop strategies. Marketing News January, 31(2) Question time If you have any questions or remarks don't hesitate to ask us, we will try to answer it. [...]

[...] . Advertisement of CityJet Content Introduction Research Audience Budget Objectives Strategy Tactics Implementation Control Conclusion Introduction Cityjet is an Irish flight company created in 1994 and bought in 2000 by the French flight company Air France. Since 2006, the company uses a 23 planes fleet. Cityjet employs more than 600 employees. Four exploitation bases : Dublin which is also the headquarter, London Airport, Paris Charles de Gaulle Paris Orly. [...]