Strategic management - publié le 30/12/2008

Résumé du document

"It is the Tao of survival or extinction. Its study cannot be neglected?, says Sun Tzu, in The Art of War (Grant, 2007, p. 3). In other words, it is essential and vital to build a strategy, even though it is not easy to implement it, and face it in an unstable environment. The choice of the company's strategy, and also its implementation can directly affect it and consequently can have an influence on its future, in a positive or negative way. In fact, some companies can have good results and totally succeed in their strategy while others companies fail (Hill & Jones, 2001, p.4). To have a better understanding of the subject, it is important to define the concept of strategic management. According to Johnson, Scholes and Whittington, "Strategic Management includes the understanding the strategic position of an organization, strategic choices for the future and turning strategy into action.? (Johnson, Scholes & Whittington, 2005, p.16).

Extraits

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[...] If there were perfect models, senior executives would know it since many years and any other models would have been created. Appendix The four model of the industry evolution - Summary McGahan, A. M (2000) Industries evolve', Business Strategy Review. Autumn pp.1, 16p [online]. Available from: Business Source Premier [Accessed 26 October 2007]. References David, F.R (1997) Strategic management concepts and cases. Tenth ed. New Jersey, Pearson Education, Inc. David, F.R. (1999) Strategic Management, concepts. 7th ed. Downes, L. [...]

[...] It is also a mean to ask where the company is at this moment, where the company will be in the future, where the company is able to go, what the company is able to do (Thomson p.138). So, it allows envisaging the future and possible eventualities for it. In brief, Models in strategic management provide the means of thinking strategically about matters and concentrate their attention on important and fundamental points (Finlay p.19 introduction). They assist senior executives to formulate a strategy and thanks to these models, allow senior executives to adopt the best and the most adapted strategy according to the need of the company. [...]