Businesses today have to look beyond their self : the corporate social responsibility

Résumé du document

During the last decade Business's role and position in the society has changed, expecting now from it a responsible participation. Consumers are now more aware of some negative effects of globalization and society has become more critical. Nowadays, companies deal with many and diverse kinds of actions or concepts. In this time of intense global competition, it is necessary to hit the high degree of competitiveness. Businesses today have to look beyond their self-interest, and face complex responsibilities such as environment, respect of human rights and also social activities. Archie B. Carroll developed "The Pyramidal of Corporate Social Responsibility" in 1991, helping to understand the whole concept of CSR with his figures. Business and Society become closer and their relationship leads companies to adopt corporate responsibilities dealing with issues related to values and expectations from all its stakeholders, for fulfilling economic, legal, ethical and philanthropic responsibilities.

Extraits

[...] That explains its active part in initiatives such as Extractive Industries Transparency Initiative, the United Global Compact and the Voluntary Principles on Security and Human Right. (Emerald 2008) Company can see opportunity of development and Foreign Direct Investment through corporate social responsibility concept. Market in less developed represent an important number of consumers where the company has not to face with high concentration of competitors and can develop a monopoly. Indeed thank to the firm come an opportunity to reach them to increasing their purchase power, offering them jobs. [...]

[...] Business and Society a Strategic approach to social responsability, Houghton Mifflin. WBCSD, W. B. C. f. S. D. (2005). "Corporate Social Responsability." from www.wbcsdcement.org/. [...]

[...] Corporate Responsability, Pitman Publishing. Carroll, A. B. (1991). Figure; The Pyramidal CSR Model. Emerald (2007). Amway CSR. Emerald, The Times 100. Emerald (2008). ANGLO AMERICAN. Emerald, The Times 100. Europe, C. (2009). [...]

[...] By supporting core business activities, those social initiatives contribute to the firm's effectiveness in accomplishing its mission. For example the famous retailer Wall-Mart spent several million each year for medical facilities for its employees getting access to care almost for free. Executive must believe in, support the integration and fully valued by the top management involving all the departments. Even if most observed CSR behaviour remains no strategic, however valuable it is for stakeholders and the society. Like that the firm can use many ways to communicate its social responsibility efforts. [...]

[...] Businesses today have to look beyond their self : the corporate social responsibility During the last decade Business's role and position to the society has changed, expecting now from it a responsible participation. Consumers are now better aware of some negative effect of globalisation impacts and the society has become more critical. Nowadays companies deals with many and diverse kind of actions or concept. In this time of intense global competition, it's necessary to hit the high degree of competitiveness. [...]