Anita Roddick, entrepreneur, Body shop

Résumé du document

The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who has developed his/her company by incorporating strong personal principles and behaviours. Anita Roddick is one of these entrepreneurs; the success of the company is built on strong personal values. I have tried to identify these values through her personal life and successful career.

Extraits

[...] But it is worth noting that behind this image, some criticisms arose during the past decennia. Numerous questions were raised. Is it really possible (i.e. financially viable) to run such a successful business caring about the environment, the indigenous people and the animals? Is the pressure of the shareholders not too strong? Did Anita Roddick put her and her company on a pedestal just to exploit people's idealism (we know that she is particularly aware of the people's pressure)? Did The Body succeed to carry a false cuddly and green image? [...]

[...] Anita says teachers were exceptional and did not try to stamp on my personality. They made me feel special, creative, inspired me to write, inspired me to act, supported me in everything I wanted to do and treated me like a young adult” (http://www.channel4.com/history/microsites/T/teachem2/alumni/anita_t.html). During the same time, Anita found a book about the Holocaust. That changed her life forever. She could not understand how men could do such things to other men. After reading this book, her sense of moral outrage and her social conscience emerged. [...]

[...] Work extended into Albania and Bosnia 1991 - Funded Unrepresented Nations and Peoples organization 1993-98 - Ogoni Campaign against Shell and Nigeria 1994 - Marked 50th anniversary of UN Declaration of Human Rights, launched 'Make Your Mark' campaign with Dalai Lama, in partnership with Amnesty International million thumbprints collected in 34 countries prisoners of conscience released 1997 - Self-Esteem Campaign with its controversial mascot, Ruby, exposes myth of the perfect body 2000 - The Body Shop Human Rights Award launched, biennial award of $300,000 to selected grassroots groups fighting for human rights globally 2001 - present - Challenging Exxon-Mobil, World's No 1 Global Warming Villain and campaigning for renewable energy for world's 2 billion poorest people, Greenpeace 2001 - present - Challenging Globalization/Free Trade agenda of WTO, Trade Justice Coalition 2001 - present - Sweatshop Labor and workers' rights in Free Trade Zones, National Labour Committee 2001 - present - Free the Angola Three 2001 - 2002 - Positive Energy Campaign with Greenpeace Selected Awards Received 1984 - Veuve Clicquot Business Woman of the Year 1988 - OBE - Order of the British Empire (Other Buggers' Efforts, according to Sam, my daughter) 1991 - Center for World Development Education's World Vision Award, USA 1993 - Banksia Foundation's Australia Environmental Award 1993 - Mexican Environmental Achiever Award 1993 - National Audubon Society Medal, USA 1994 - Botwinick Prize in Business Ethics, USA 1994 - University of Michigan's Annual Business Leadership Award, USA 1995 - Women's Business Development Center's First Annual Woman Power Award, USA 1996 - Women's Center's Leadership Award, USA 1996 - The Gleitsman Foundation's Award of Achievement, USA 1997 - United Nations Environment Programme (UNEP), Honouree, Eyes on the Environment 1999 - British Environment & Media Award 1999 - Chief Wiper-Away of Ogoni Tears, Movement for the Survival of the Ogoni People, Nigeria 2001 - International Peace Prayer Day Organisation's Woman of Peace 2003 - DBE (Dame Commander of the British Empire) Table of contents 1. Introduction Family background Education and work experience The Body Shop The Body Shop and Anita Roddick: common values and beliefs a. Activism 6 i. Environmental issues 7 ii. Human rights 7 iii. Animal protection 7 iv. Community trade 7 b. [...]

[...] Internet Websites Atkins Research and consulting Anita Roddick and the Body Shop [online]. Available from: [Accessed 12 October 2004] BBC news Body Shop chief steps down [online]. Available from: [Accessed 12 October 2004] CNN The Body Shop's Anita Roddick on ethical business [online]. Available from: [Accessed 12 October 2004] Entine, J The Body Shop file: Beyond "Shattered Image [online]. Available from . [Accessed 27 October 2004]. European speakers Anita Roddick [online]. Available from: [Accessed 12 October 2004] Mcspotlight What is wrong with The Body Shop [online]. [...]

[...] Anita worked hard to help them by taking orders, clearing tables and buttering slices of bread. Her father died when she was ten. Her mother, who was 39, took over the full-time running of the café and raised 4 kids by herself. Anita began to work harder in the café for the survival of the family. In the sixties, Anita's mother sold the café and bought a nightclub. Anita learned that both style and music are important for creating an atmosphere. [...]