Strategy and business plan

Thèmes abordés

Strategy and business plan - Brand design - I-Work 2.0

Résumé du document

In this quarter, we want to increase our profitability so we will make some investments in Research and Development, in manufacturing, in advertising and in sales channels.

Brand design
We will improve our brand "I-Work 2.0" the evolution will call "I-Work 3.0". Even if we are the leader, to keep our place in the market we will have to improve the design of our brand, to respond perfectly to our customers and to be accepted by the customer union. Furthermore, we will want to launch our company in a new segment that is Traveller. Therefore, we will have to invest in Research and Development to know how to adapt our product to the demand in order to create a new brand for this segment.

Extraits

[...] And with a shop in Toronto our production cost will be reducing regarding the shipping cost because our factory is based in Toronto. And for the shop in Europe, we have decided to open a shop in Berlin because all the segments that we target have a great demand in Berlin. This choice will permit us to increase our sales and to raise our revenue. d. Manufacturing e. Finance 3. Strategy for Quarter 7 a. Brand design This quarter is the last one where we can take some decisions. [...]

[...] Sales channel In this quarter, with the opening of the two shops we have to hire some staff to have a good condition of sell. So we have planned to hire 4 more people in New York and in London and 9 people in Los Angeles and Chicago. For all the cities chosen, we will have one more people to sell I-Work 3.0 and one more people to sell I-Innov so three people in charge of these two brands. Concerning our traveller brand we want to hire two people to sell this product. [...]

[...] Strategy and business plan 1. Strategy for Quarter 5 In this quarter, we want to increase our profitability so we will make some investments in Research and Development, in manufacturing, in advertising and in sales channels. a. Brand design We will improve our brand “I-Work 2.0 the evolution will call “I-Work 3.0 Even if we are the leader, to keep our place in the market we will have to improve the design of our brand, to respond perfectly to our customers and to be accepted by the customer union. [...]

[...] We have made this plan because with a lot of salespersons we can assure a largest demand and as result to execute an increase regarding our sales. It is an important investment but we need that to succeed. d. Manufacturing e. Finance 4. Strategy for Quarter 8 The quarter 8 will be our result of the second year. With all the actions that we established we will have the certitude to be the leader of the marketplace. We have a real strategy and the capital venture will permit us to be the winner in term of revenue and profitability. [...]

[...] The amelioration will be about the advertising. We will want to make a strong strategy of communication to have a powerful impact on our costumers but also on the customers of the market. By the way, we have thought to invest a lot of money in communication to differentiate our company on the marketplace. c. Sales office With the opening of two new shops we have to hire people to sell our products. So we have planned to hire 54 persons in this quarter. [...]