Solar hand lamps for Uganda: Business plan

Résumé du document

Solar Hand Lights for the Base of the Pyramid ("BOP") market. Despite its abundant solar radiation, Africa suffers from energy scarcity. In the south of the Sahara, only 23% of the population, (one in four), has access to electricity. This situation is even more critical in rural areas where electricity is only available to one in ten inhabitants. However, with daily sunshine approximately 12 to 13 hours per day, solar resources in Africa have huge potential and as such are "free" (OCDE 2007).

In 2007, less than 10% of the population had access to African electricity. (International Renewable Energy Agency). With the increase in the price of kerosene, the energy situation in Africa is likely to worsen and requires a rethinking of ways to change this trend. In this context, solar energy in Africa would seem to be an area of great interest for further studies due to its huge solar potential throughout.

Extraits

[...] The company will advertise and sell the solar light directly to the end users. Logistics Transportation: The products will be shipped by sea and road transport. The company will use external contractors such as Africa Shipping Logistics to transport the goods. This shipping company has geographical knowledge of the East African region and is cost effective, reliable and provides secure logistical services. It has offices in the Kenyan Port of Mombasa which will handle and coordinate customs clearance of Solar Hand Light cargo shipments destined for Uganda and its hinterlands. [...]

[...] Payroll and welfare management of staff. HEAD OF PURCHASING AND INTERNATIONAL RELATIONS: Xiaojun Feng Responsibilities: Establishing and improving the purchasing system and process. Budget and control of procurement costs. Choosing, communicating and managing the suppliers, negotiating prices and selecting high-quality products. HEAD OF LOGISTICS: Martha Nanyonga Responsibilities: Order processing, distribution and delivery of goods Contacting the shipping company, customs and arranging for shipping space Warehouse management HEAD OF MARKETING: Alexandra Damian Responsibilities: Market research, collecting market information and analyzing the features and development tendency of the market Confirming sales strategy, setting up sales targets and sales plans Managing sales activities, organizing, training and examining the marketing team Management team gaps The present team requires business development and administrative support who have been working in business environments where this kind of support was provided to them as part of a large organization. [...]

[...] Solar Hand Light is 160mm in height and 115mm in width. Made of ABS plastic, it uses an 800 mah lithium battery with solar panels of 0.65 W [4v 78mA]*2pcs situated on top and additionally 9 LEDs of 15000mcd provide adequate light. Charging time is between 6 to 8 hours and once fully charged and it can discharge for approximately 6 hours. It is durable with a service time of 100,000 hours. Sun-Shine Light is not designed or produced by ourselves. [...]

[...] In January 2014, Solar Power LTD will attempt to: 1. Maximize market share as early as possible with intense media and trade promotions. This strategy will be important to shield competitor coercion The company will maximize direct competition from mass - market companies by targeting regional and local markets. Legal form of the business The business enterprise shall have a legal framework under which it can operate freely and efficiently. It shall conform to the legal requirements of a partnership, such as having a minimum and maximum number of partners as stipulated by the companies Act Cap 110 Laws of Uganda. [...]

[...] In order to succeed in communicating the values of the company product to the end customer and to differentiate it from existing lamps, we will set up a local marketing campaign with our professionally-trained Ugandan workforce. COMPARATIVE ADVERTISING Kerosene fuelled lamps vs. the Sun-Shine Lamps Electrical lamps with multifunctional cable vs. the Sun-Shine Lamps Other similar lamps of inferior quality, vs. the Sun-Shine Lamps HOW? In Uganda, a common form of advertising is via local newspapers and radio stations. According to the CIA Factbook, the literacy rate in Uganda is of the total population. [...]