Business plan for a new board game : Flagpoint

Résumé du document

A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The systematic design will give all the answers about the choices we have made regarding the development of the game. To conclude, there is a detailed description of the game itself and its sustainability. Flagpoint is FunGame's first board game. The company FunGame is located in Groningen, The Netherlands. Flagpoint is a modern warfare board game that offers an enjoyable and entertaining pass-time for students. It provides fun and competition with an element of gambling. Flagpoint is a board game in which players have to conquer the flag by overcoming obstacles and beating their opponents. Students need to be entertained and look for challenging and fun games. Moreover, during the economic downturn, making a board game is an opportunity especially for students looking for cheaper ways to divert themselves.

Extraits

[...] How often do you play board games?*: o I never play board games o 1 time a month o 2 times a month o 3 times a month o 4 or more times a month 5. With how many players do you usually play a board game?*: o 1 player o 2 players o 3 players o 4 players o 5 or more players 6. With who do you play board games? (more answers are allowed)* : o Family o Friends o Myself o Else: 7. [...]

[...] The use of non toxic materials conducts to a cleaner environment. Also the consumer is more aware of the materials and the influences within the environment. To realize the sustainability and that the game is clean for the environment we are using the ‘TripleP' theory. This theory consists of the elements; people, planet and profit People Raw materials can be imported from countries where the wages are low, but with the following requirements: There is no child labour involved while producing the products; The employees are paid conform the market prices; The working environment is clean and does not interfere with the health of the employees. [...]

[...] The meaning of board games are different. Some board games have a more strategic goal, some board games have more fun elements to enjoy the players. Figure 16 shows that most of the students liked the fun element in the game. Also a lot of students are searching for a competition element FIGURE 16 Elements of the board game 2.1 Customer orientation The customer is an important element in the design phase of our board game. Because the customer has to buy the product, it is important to understand the demands of the customer concerning a board game. [...]

[...] We can conclude that most of the students want to play a board game with 2-4 people FIGURE 5 Amount of players The following question is a question that Is important for the atmosphere in which students play board games. This is also important for the development of the board game. The question is with who the students play board games. The results are shown in figure 6. By far most of the students play board games with their friends. Also a lot of students play with their family. Playing on their own is not a issue. [...]

[...] The task was to develop a board game so this was the easy part. The need for creativity and the skills to cope with the task were given during the lectures and the course materials, the creative part was only a small amount of the time spent on the project. Disputes were dissolved as well, after comments from one of the professors we had to change our entire game. Bit as the model of Tuckman and Jensen below provides this disputes are necessary to form a proper group. [...]