'Chef à la maison' - Business plan

Résumé du document

Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple cooking to more extravagant dishes. We will also offer the service of Home Catering ranging from romantic meals for 2 to numerous guests. The name of our enterprise will be “Chef à la maison”. We wanted to have a French name because French gastronomy is famous all around the world, and in the UK. Our enterprise will be situated in Glasgow (Scotland), and our activity will take place from Glasgow to Edinburgh and more if our business increases.

a) Mission Statement:
The study of mission statements started in the early 1970s, and Drucker (1971) referred to them as a precursor to “clear and realistic business objectives”. As for every enterprise, “Chef à la Maison” takes into account several important factors including our customers, our strategic
position and our values to develop our mission and generate our objectives. Our mission is: “to provide ambitious quality foods and meals available to all” and our values are: “quality, value, service, innovation and trust”.

b) Company goals and objectives:
The goals and objectives of our company are: to have a healthy and successful company, to reach a lot of customers and to have a loyal customer following, to satisfy customers in providing healthy food, to grow inside this almost untapped market and to become a leader.

Extraits

[...] So we don't have the exact figures. Enquiry enjoy entertaining people at home” Neither agree nor disagree Any agree % All Gender: Men Women Age: 15-24 25-34 35-44 45-54 55-64 65+ Socio-economic group: AB C1 C2 D E Any disagree / 49 This survey from Mintel has been done by TGI in 2005 in the UK. The sample is of 25,000 adults. This table represents the feeling of the people towards the sentence enjoy entertaining people at home”. This table could help us to determine what the people could be the most interested by our service. [...]

[...] This is because almost all lenders expect the person seeking a business loan to make a personal financial contribution. What can we do about finding small business start up money if our own pockets are empty? We might turn to the second most popular source of small business start up money, family or friends. This kind of small business financing often takes the form of a personal loan. And the third most popular source of small business start up money is the previously mentioned traditional financial institutions, such as banks, credit unions and caisse populaires. [...]

[...] The price need not be monetary - it can simply be what is exchanged for the product or service, e.g. time, or attention.” Given that our company has to target all age groups from beginners to experienced people and especially in the upper classes, our price will be maybe too expensive for some people. However, this type of service cannot be a cheap service because of its characteristics. The pricing can also be flexible according the season and the customers' loyalty. [...]

[...] So they should be more interested by our service. Then, by age, the people who agree the most this sentence are the 25-24 years with 59,9%. However, the difference isn't very important towards the others, no we should not be focused on this category. According to the socio-economic group, the category the most interested is again the AB with This category seems to be a potential market for our two services. Enquiry enjoy entertaining people at home” 2001 I enjoy entertaining people at home: Any agree Neither agree nor disagree Any disagree This survey from Mintel has been done by TGI in February 2006 in the UK. [...]

[...] We will have to complete the following: - P35 employer's end of year return - P60 employee's end of year summary - P14 employee's end of year summary - P11D return of expenses and benefits Which legal structure is right for my business? Our answers indicate that the following business structure(s) would be most suitable for our business: Limited company 26 / 49 Economic Factors. Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. We need to look at: First, in declared really enjoy cooking. That represents nearly half of the population. So it can give a good opportunity of development for our home training service. [...]